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Advertising is Dead by Tom Himpe (Paperback - Reprint)

Advertising is Dead by Tom Himpe (Paperback - Reprint) Advertising is Dead by Tom Himpe (Paperback - Reprint)
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  • Argues that advertising is suffering because of a lack of innovation within traditional formats and because of ... read more
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Advertising Is Dead: Long Live Advertising!

By Tom Himpe. ISBN 10: 0500286876. ISBN 13: 9780500286876. Used condition. Paperback published 2008 ...more

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By Tom Himpe. ISBN 10: 0500286876. ISBN 13: 9780500286876. Used condition. Paperback published 2008 by W.W. Norton & Co..
 

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Argues that advertising is suffering because of a lack of innovation within traditional formats and because of new technologies that are enabling consumers to tune out advertising messages, in a reference for business professionals that surveys global shifts and outlines an integrated communications approach. Reprint.

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