Internet Marketing & e-Commerce by Ward A. Hanson (Hardcover - So...
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- INTERNET MARKETING & E-COMMERCE, 2e, continues where the previous edition left off: emphasizing rigor inste... read more
Internet Marketing and e-Commerce
The second edition of Principles of Internet Marketing continues where the previous edition left off...more
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INTERNET MARKETING & E-COMMERCE by HANSON
ISBN: 0324074778, ISBN13: 9780324074772, Used, Excellent Condition Usedmore
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Internet Marketing and e-Commerce [Used]
By Ward Hanson and Kirthi Kalyanam. ISBN 10: 0324074778. ISBN 13: 9780324074772. Used condition. Har...more
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Internet Marketing & E-Commerce
The second edition of Principles of Internet Marketing continues where the previous edition left off...more
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Internet Marketing and e-Commerce
By Ward Hanson and Kirthi Kalyanam. ISBN 10: 0324074778. ISBN 13: 9780324074772. Used condition. Har...more
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Principles of Internet Marketing
The greatest textbook savings on the planet! Is the new cover picture really worth the extra money? ...more
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Internet Marketing and e-Commerce
The second edition of Principles of Internet Marketing continues where the previous edition left off...more
- product
Internet Marketing & e-Commerce
INTERNET MARKETING & E-COMMERCE, 2e, continues where the previous edition left off: emphasizing ...more
- product
Internet Marketing and E-Commerce
New book. Shipped from US within 10 to 14 business days. Established seller since 2000.more
INTERNET MARKETING & E-COMMERCE, 2e, continues where the previous edition left off: emphasizing rigor instead of hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and paying close attention to what is unique about online marketing. The new edition continues to show how the Internet is creating value for customers and profits for companies, and, most importantly, it shows how Internet Marketing fits into the rest of an organization's marketing strategy. Reflecting the lessons of the last few years, INTERNET MARKETING & E-COMM...