Absolut Book by Richard W. Lewis (Paperback - Journey Editions)
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- The Absolut Vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically for... read more
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![Absolut Book : Absolut Vodka Advertising Story [Used]](http://image12.bizrate-images.com/resize?sq=80&uid=1143130996)
Absolut Book : Absolut Vodka Advertising Story ...
The textbook, Absolut Book : Absolut Vodka Advertising Story, by Richard W. Lewis, available in Pape...
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The Absolut Vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon-like bottle from Sweden. The Absolut ads are celebrated as much for their ingenuity as their longevity. They are full of wit, artistry, and imagination as they deftly communicate the brand's values, often containing little challenges to the reader to interpret just what's happening inside the ad. In this book, Ric...
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