Advertising Is Dead by Tom Himpe (Paperback - Reprint)
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- Argues that advertising is suffering because of a lack of innovation within traditional formats and because of new technolog... read more
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![Advertising Is Dead: Long Live Advertising! [Used]](http://image12.bizrate-images.com/resize?sq=80&uid=1805861725)
Advertising Is Dead: Long Live Advertising! [Used]
The textbook, Advertising Is Dead: Long Live Advertising!, by Tom Himpe, available in Paperback. Pub...
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Argues that advertising is suffering because of a lack of innovation within traditional formats and ...
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Advertising Is Dead Long Live Advertising: Long ...
Advertising & Promotion Business & Economics - If the images don't inspire you to think diff...
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Argues that advertising is suffering because of a lack of innovation within traditional formats and because of new technologies that are enabling consumers to tune out advertising messages, in a reference for business professionals that surveys global shifts and outlines an integrated communications approach. Reprint.
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