Blog Marketing by Jeremy C. Wright (Hardcover - McGraw-Hill)

Blog Marketing by Jeremy C. Wright (Hardcover - McGraw-Hill) Blog Marketing by Jeremy C. Wright (Hardcover - McGraw-Hill)
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  • With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to rais... read more
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Blog Marketing Book [Used]

What if you could listen to millions of people?customers, employees, competitors, partners, even the...

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What if you could listen to millions of people?customers, employees, competitors, partners, even the media?as they candidly discuss your company, your products, and your advertising? And what if you were able to use this real, up-to-the-minute feedback...
 
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With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and positi...

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