Brand Asset Management by Scott Davis (Paperback - Subsequent)
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- "Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed... read more
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The textbook, Brand Asset Management, by Scott M. Davis and David A. Aaker, available in Paperback. ...
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The textbook, Brand Asset Management, by Scott M. Davis and David A. Aaker, available in Paperback. Published by: John Wiley & Sons, Inc.. Edition: . ISBN10: 0787963941. ISBN13: 9780787963941. Ships directly from the vendor. Not a marketplace or...
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"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." - Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
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