Broadcast/Cable Copywriting by Peter B. Orlik (Paperback - Subseq...
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- Broadcast/Cable Copywriting is the most widely used text for learning how to write all types of copy for the electronic medi... read more
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Broadcast/ Cable Copywriting [Used]
The textbook, Broadcast/ Cable Copywriting, by Peter B. Orlik, available in Paperback. Published by:...
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Broadcast/ Cable Copywriting [New]
The textbook, Broadcast/ Cable Copywriting, by Peter B. Orlik, available in Paperback. Published by:...
- product
Broadcast/Cable Copywriting is the most widely used text for learning how to write all types of copy for the electronic media. This text addresses the basic rules and techniques common to broadcast writing with a depth of coverage unmatched by its competitors, but without assuming any prior media writing, production, or advertising experience on the part of the reader. The 7th Edition constructs an expansive communication context for copywriting: from basic station IDs and liners to cross-media campaign creation. Along the way, Broadcast/Cable Copywriting introduces students to hundreds of current and ...
![Wal-Mart Book [Used]](http://image12.bizrate-images.com/resize?sq=100&uid=1650453408 "Wal-Mart Book [Used]")
