Web in Business & Economics Books

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In a book that includes a thirty-two-page color insert and shows readers how to use Yahoo!'s free Web-site analytics tool, the author offers step-by-step instructions on customizing tracking codes, evaluating enterprise and pay-per-click campaigns, tracking custom fields and internal search, effectively using data-visualization tools, and more. Original.

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If anything, this volume's premise--that the business of Web design is one of constant change-has only proven truer over time. So much so, in fact, that the 12-month design cycles cited in the last edition have shrunk to 6 or even 3 months today. Which is why, more than ever, you need a smart, practical guide that demonstrates how to plan, budget, organize, and manage your Web redesign - or even you initial design - projects from conceptualization to launch. This volume delivers! In these pages Web designer extraordinaire Kelly Goto and coauthor Emily Cotler have distilled their real-world experience into a sound approach to Web redesign workflow that is as much about business priorities as it is about good design. By focusing on where these priorities intersect, Kelly and Emily get straight to the heart of the matter. Each chapter includes a case study that illustrates a key step in the process, and you'll find a plethora of forms, checklists, and worksheets that help you put knowledge into action.

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Discover how Web services can improve cost-savings and make your organization more competitive. You'll get summaries of developing standards, current vendor positions (Microsoft, Novell, IBM, Oracle, Sun), and industry examples of Web services solutions and benefits.

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Create an effective learning environment Corporations are spending billions of dollars on web-based training. But you can't just slap some material up on a web page and expect your employees and students to learn anything. To use the web intelligently and effectively as a teaching medium, you have to understand how to create a learning environment.

    The Web Learning Fieldbook and its accompanying web site (www.pfeiffer.com/beer.html) gives you access to:
  • Sample learning environments to guide you in creating your own
  • Links to related sites, as well as customizable electronic templates and tools that you can download and use right away
  • Useful, not overly technical advice on how to incorporate web-based learning into your workplace
  • A collaborative space for learners, educators, trainers, and mentors to exchange knowledge, tools, and ideas

"Transcends the hype around web-based learning by focusing on what learners need and not on the distracting allure of web-based tools. The practical approach of the Fieldbook is essential for training managers, instructional technologists, and others who wish to participate in the coming web-based learning revolution."

- Richard N. Katz, vice president, EDUCAUSE


"Any training manager or instructional designer thinking of adding a web classroom to a workplace learning solution would benefit from the practical advice in the Web Learning Fieldbook. Taking the perspective of the learner, it focuses on how the web can aid in skill development."

- Larry Tesler, president, Stagecast Software


"This book is comprehensive, timely, and allows the user to pick and choose the chapters that are most appropriate for the work she or he is doing. It is a good, concrete, nicely organized, and useful resource."

- Rena Palloff, Ph.D. and Keith Pratt, Ph.D., managing partners, Crossroads Consulting Group; coauthors, Building Learning Communities in Cyberspace: Effective Strategies for the Online Classroom


"This book is a very much needed guide for placing instruction, rather than merely information, on the web. A must read for those who want their students to learn."

- M. David Merrill, professor, Department of Instructional Technology, Utah State University

Other books may show you how to create an effective training presentation. This is the only practical how-to book and website that will enable you to rapidly create an effective learning environment.

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Recruiting on the Web is the most comprehensive and advanced guide to Internet recruiting available anywhere. It explains the best practices, creative ideas and recruiting tools used by the most forward-looking companies and professional recruiters to lower their recruiting costs, slash cycle time, and hire the very best candidates via the Web.

Recruiting on the Web will help recruiters and Human Resources professionals plan a Web-based recruiting campaign to quickly fill a position with the right candidate. It will also help managers, executives, and small-business owners save thousands of dollars in advertising costs by taking charge of their own hiring process, using the power of the Web.

Readers will learn to:

  • Organize inexpensive but highly effective job posting campaigns
  • Select, evaluate and post to the best niche job boards
  • Work more successfully with Monster.com, HotJobs, CareerBuilder
  • Find candidates hidden in companies, universities, and organizations
  • Build a recruiting Web site
  • Find great diversity candidates using the Web
  • Build a Web-based employee referral system
  • Build a Web-based college recruiting plan
  • And much more

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Deals on Web in Business & Economics Books. Visit BizRate to find the best deals on Business & Economics Books. See which Books & Magazines stores have the Web that you want. Read reviews on Books & Magazines merchants and buy with confidence. Find savings on Yahoo! Web Analytics by Dennis R. Mortensen (Paperback - Sybex Inc) - Web Marketing for Dummies by Jan Zimmerman (Paperback - For Dummies).