Contemporary Direct Marketing by Lisa Spiller (Hardcover - Prenti...
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- Why Contemporary Direct Marketing? New technologies are pushing forward the use of direct marketing concepts and strategies... read more
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Contemporary Direct Marketing [Used]
The textbook, Contemporary Direct Marketing, by Lisa Spiller and Martin Baier, available in Hardback...
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Contemporary Direct Marketing [New]
The textbook, Contemporary Direct Marketing, by Lisa Spiller and Martin Baier, available in Hardback...
- product
Why Contemporary Direct Marketing? New technologies are pushing forward the use of direct marketing concepts and strategies at warp speed. Mass marketing has given way to one-on-one individualized marketing that is interactive, accountable, and measurable. To be competitive in today's business world, marketers need to be well-versed in database marketing, customer relationship marketing, anti accountable, response-driven marketing-all aspects of direct marketing. Written by recognized leaders, Martin Baler, a member of the "Direct Marketing Hall-of-Fame," and Lisa Spiller, an award-winning direct ma...
![Wal-Mart Book [Used]](http://image12.bizrate-images.com/resize?sq=100&uid=1650453408 "Wal-Mart Book [Used]")
