Corporate Communication by Paul A. Argenti (Paperback - Irwin Pro...
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- Argenti's Corporate Communication was the first text to tackle this subject, and now in its Fourth Edition, it remains the ... read more
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The textbook, Corporate Communication, by Paul A. Argenti, available in Paperback. Published by: McG...
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Author : ,Paul A Argenti Publisher : McGraw-Hill/Irwin Year : 2005 Binding : Paperback Pages : 288 E...
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Argenti's Corporate Communication was the first text to tackle this subject, and now in its Fourth Edition, it remains the most comprehensive book in this field. Corporate Communications describes the changes in the environment for business that have taken place over the last half-century and their implications for corporate communication. While attitudes about business have never been totally positive, they have reached an all-time low in recent years--mistrust and skepticism of corporate entities is high, as are expectations that companies will "give back" to society through philanthropy, community...
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