Customer Relationship Management by Kristin Anderson (Paperback -...
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- This reader-friendly series is must read for all levels of managers All managers, whether brand-new to their positions or we... read more
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Customer Relationship Management [eText]
The textbook, Customer Relationship Management, by Kristin L. Anderson and Carol J. Kerr, available ...
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This reader-friendly series is must read for all levels of managers All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations. As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM prob...
![Wal-Mart Book [Used]](http://image12.bizrate-images.com/resize?sq=100&uid=1650453408 "Wal-Mart Book [Used]")
