E-Commerce Marketing by Brad Kleindl (Paperback - South-Western P...
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- E-Commerce Marketing prepares individuals to plan and market electronic products and services online. The text and multimedi... read more
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The textbook, E - Commerce Marketing, by Brad Kleindl and James L. Burrow, available in Paperback. P...
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The textbook, E - Commerce Marketing, by Brad Kleindl and James L. Burrow, available in Paperback. Published by: Cengage Learning. Edition: . ISBN10: 0538438088. ISBN13: 9780538438087. Ships directly from the vendor. Not a marketplace or backordered...
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E-Commerce Marketing prepares individuals to plan and market electronic products and services online. The text and multimedia components integrate coverage of all the basic functions of marketing as outlined in the National Marketing Education Standards. Explore electronically linked distribution systems, international e-commerce, e-tailing, digital media design, digital marketplace design strategies, marketing management, market research, online customer behavior, data mining and warehousing, online partnerships, and security/privacy issues. A dedicated web site will keep the content current.
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