Event Marketing by Leonard H. Hoyle (Hardcover - John Wiley & Son...
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- Authored by a well-known figure in the field. Overview chapters explore topics such as electronic marketing strategies, fun... read more
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Event Marketing : How to Successfully Promote ...
The textbook, Event Marketing : How to Successfully Promote Events, Festivals, Conventions, and Expo...
- product
Event Marketing : How to Successfully Promote ...
The textbook, Event Marketing : How to Successfully Promote Events, Festivals, Conventions, and Expo...
- product
Authored by a well-known figure in the field. Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. Individual chapters address the differences involved in marketing different types of events. Examines future trends and key issues such as how to reach new event attendees. Includes appendices with sample forms, contracts, and more.