A dissection of the top-ranking American company's business operations, social effects, and role in the U.S. and world economy is based on a spring 2004 conference and includes contributions by leading historians, business analysts, sociologists, and...
Reveals the secrets of Southwest Airlines' success and describes the unusual and unexpected inner workings of one of America's biggest success stories. Author: Kevin Freiberg Publisher: Bantam Dell Publishing Group Paperback, 362 pages ISBN: 9780767901840