Hoover in Business & Economics Books

Description:

Description:

Description:

<p><b>This reader-friendly series is a must read for all levels of managers</b></p> <p>All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations.</p> <p><i>Project Management</i> reviews the steps in organizing and managing projects, from how to build a realistic schedule to how to measure both success and failure. A concise and accessible, yet authoritative, guide to a topic in which books are more often lengthy and technical, <i>Project Management</i> discusses team building, timing, the planning process, estimating project costs, managing project interfaces, the four stages of risk management, and more.</p>

Description:

Description:

<b>A proven,innovative approach to meeting customer demand</b> <p> Combining an intensive focus on customer/marketplace demands with innovative technology tools developed to execute demand chain planning, <b><i>Managing the Demand-Supply Chain</i></b> sets forth a powerful new model for fulfilling customer demand in the best possible way. Four of the world's leading demand chain researchers and implementers demonstrate how select high-tech companies, such as Nokia and Dell, have used the demand chain approach to differentiate their value offerings and delight their customers. <p> The authors introduce three exciting new demand chain tools. "Demand breakpoint" identifies the point where value is significantly changed by operations; "value offering point" or VOP is the catalyst to demand chain activity; and "microcosms" executes demand chain strategies. The authors show managers how to use these tools to implement technology solutions that drive top performance. <p> Special features of Managing the Demand-Supply Chain include: <ul> <li>The best thinking from acknowledged leaders in the field <li>An extended case study of Nokia's successful demand chain management implementation <li>Numerous sidebars detailing real-world implementation issues </ul> <p> <b><i>Managing the Demand-Supply Chain</i></b> is an indispensable resource for managers who want to optimize operational effectiveness, spur innovation, and achieve and sustain excellence in exceeding customer expectations.

Description:

<b>HOW TO SELL TO AN IDIOT</b> <p> Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don't even realize when they are getting the deal of a lifetime. <p> In <b><i>How to Sell to an Idiot</i></b>, authors John Hoover and Bill Sparkman show you how to ignore your own inner idiot and start selling more by doing less of what doesn't work and more of what does. Along with a wealth of proven sales guidance and effective techniques, you'll learn how to: <ul> <li>Use idiot-proof planning and preparation to make prospecting far more effective <li>Use idiot-speak to connect with prospects and gather vital information that makes selling easy <li>Spice up your sales pitch for faster closings and larger sales <li>Wring referrals out of clients like water from a sponge <li>And much more! </ul> <p> "Selling is an act of compassion. Sales professionals must believe that their products and services will improve the quality of their customers' lives. Hoover and Sparkman get that. Selling must also be fun-for the salesperson and the customer. How to Sell to an Idiot makes it clear that the first laugh of the day must be at ourselves."<br> -Roger P. DiSilvestro, former Chairman and CEO, Athlon Sports Publishing and coauthor of <i>The Art of Constructive Confrontation</i> <p> "How to Sell to an Idiot hits the bull's-eye. Great practical steps that will help anyone in sales reach the goal line. Truly a creative approach with fresh new ideas delivered with humor."<br> -Charles S. Dreyer, Director of Sales-Southern California Coastal Region, K. Hovnanian Homes, a Fortune 500 company <p> "How to Sell to an Idiot provides an entertaining and creative look at the formula for sales success. Insightful and fun, you'd have to be an idiot not to add this book to your resource library!"<br> -Chip Cummings, international speaker, marketing expert, and author of <i>Stop Selling and Start Listening</i>

Description:

<p><b>A practical look at the valuation models used by Wall Street</b></p> <p>Veteran consultant and educator Scott Hoover analyzes the limitations and idiosyncrasies of major valuation models. He examines the time value of money, cash flow analysis, discount rates, and other tools, and describes how money managers and bankers apply them to valuation.</p>

Description:

<P>This volume fills a gap by presenting a collection of the essential articles that define and develop the real business cycle school, as well as those that criticize it. Key areas include: the establishment of the real business cycle program; the aims and methods of the real business cycle school; analysis of the statistics and econometrics of the calibration techniques advocated by real business cycle modelers; assessment of the empirical success of the real business cycle model from a variety of methods and perspectives; assessment of technical change and a critique of Solow's measure in business cycle models. <i>Real Business Cycle Theory</i> includes a detailed introduction and a non-technical User's Guuide to the formulation and solution of models.</P>

Description:

Description:

Description:

Description:

A lighthearted guide to applying the philosophies of Bullwinkle, Rocky, and their friends to bring humanity and energy to any professional environment recounts how a clueless moose CEO, his squirrel Chief People Officer, and a pair of evil consultants work through a series of business ventures with the help of Peabody's Way Back machine. Reprint. 17,500 first printing.

Description:

Description:

Description:

Description:

Internal and external advocacy is a complex communication process, with many interwoven purposes, methods, and expected (or unexpected) outcomes. Judith Hoover and her contributors show what the advocacy processes are, using a fascinating set of case histories, and then analyze and evaluate them by means of rhetorical, cultural, critical, and argumentation theories. In doing so they blend organizational communication and classical rhetorical theory, and thus extend the concept of corporate advocacy into new areas of study. An important resource for teachers and students of communication theory and practice, and an unusual insight for corporate communication specialists.

Description:

Description:

Description:

Description:

Description:

Description:

Description:

Description:

Description:

Description:

Description:

Analyzes the economies of eighteen Third World countries, contrasting the failure of centralized, authoritarian government planning with the success of decentralized, individualized capitalism.

Description:

Description:

Description: