Internet Marketing & e-Commerce by Ward Hanson (Hardcover - South...
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- INTERNET MARKETING & E-COMMERCE, 2e, continues where the previous edition left off: emphasizing rigor instead of hype, i... read more
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Internet Marketing and e-Commerce [Used]
The textbook, Internet Marketing and e-Commerce, by Ward Hanson and Kirthi Kalyanam, available in Ha...
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Internet Marketing and e-Commerce [New]
The textbook, Internet Marketing and e-Commerce, by Ward Hanson and Kirthi Kalyanam, available in Ha...
- product
Internet Marketing and E-Commerce
Internet Marketing & e-Commerce emphasizes the rigor of Internet marketing - not just the hype -...
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INTERNET MARKETING & E-COMMERCE, 2e, continues where the previous edition left off: emphasizing rigor instead of hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and paying close attention to what is unique about online marketing. The new edition continues to show how the Internet is creating value for customers and profits for companies, and, most importantly, it shows how Internet Marketing fits into the rest of an organization's marketing strategy. Reflecting the lessons of the last few years, INTERNET MARKETING & E-COMM...
