Marketing Strategy by Orville C. Walker (Paperback - Irwin Profes...
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- Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It c... read more
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The textbook, Marketing Strategy, by Orville C. Walker, John Mullins and Harper W. Boyd, available i...
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The textbook, Marketing Strategy, by Orville C. Walker, John Mullins and Harper W. Boyd, available in Paperback. Published by: McGraw-Hill Publishing Company. Edition: 5TH. ISBN10: 0072961902. ISBN13: 9780072961904. Ships directly from the vendor. Not...
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The textbook, Marketing Strategy, by Orville C. Walker, John Mullins and Harper W. Boyd, available i...
- product
The textbook, Marketing Strategy, by Orville C. Walker, John Mullins and Harper W. Boyd, available in Paperback. Published by: McGraw-Hill Publishing Company. Edition: 5TH. ISBN10: 0072961902. ISBN13: 9780072961904. Ships directly from the vendor. Not...
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Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.
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