Marketing Strategy by Steven P. Schnaars (Paperback - Revised)
-
0 reviews - $15.40 - $15.40
- (average price for this product: $15.40)
- Marketing Strategy has become a classic centrist marketing text. Now, Steven Schnaars has updated and revised this clearly w... read more
- see more products like this
![Marketing Strategy : Customers and Competition, Revised And Updated [Used]](http://image12.bizrate-images.com/resize?sq=80&uid=1406009327)
Marketing Strategy : Customers and Competition, ...
The textbook, Marketing Strategy : Customers and Competition, Revised And Updated, by Steven P. Schn...
- product
Marketing Strategy has become a classic centrist marketing text. Now, Steven Schnaars has updated and revised this clearly written, classroom-tested, and essential text to accommodate rapid changes in the business world. Combining his centrist approach to basic theory with practical real-world examples, this updated edition includes new and expanded chapters on price as a competitive weapon (with a discussion on "everyday low pricing" versus hi-low promotional pricing"), speed as a strategy (including the strategic uses of computers), globalization (including the customization-standardization debate), ...
![Wal-Mart Book [Used]](http://image12.bizrate-images.com/resize?sq=100&uid=1650453408 "Wal-Mart Book [Used]")
