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International Business Case Studies for the Multicultural Marketplace by Robert T. Moran (Paperback
 

International Business Case Studies for ...

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International Business Case Studies for the Multicultural Marketplace by Robert T. Moran (Paperback
This comprehensive guide presents specific, real-life examples of the strategies and tactics used by some of the world's most successful international businesses and organizations to excel in the global marketplace.

Divided into six major sections, this important book features more than 30 case studies that span critical issues of international business--globalization; negotiation; marketing; product/service quality; joint ventures and strategic alliances; and culturally diverse workforces. Each case study focuses on a particular company, region, or management style to clearly illustrate proven techniques for capitalizing on the cultural diversity of people, products, and markets.

With contributions from more than two dozen business executives and professors, spanning the globe from Japan, to Germany, China to Mexico, this casebook provides a broad spectrum of current and future approaches to acheiving international and cross-cultural business success.

An important collection of international case studies and commentary from the award-winning authors of Managing Cultural Differences.

A comprehensive exploration of all aspects of multicultural management from forming strategic alliances to negotiations to marketing and service excellence

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God In The Marketplace by Henry Blackaby (Hardcover - B & H Books)
 

God In The Marketplace by Henry Blackaby...

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God In The Marketplace by Henry Blackaby (Hardcover - B & H Books)
A unique guide helps everyone--from the front desk to the executive suite--experience God's will in his or her work, helping them better understand what the Bible says about integrating their Christian faith with their work lives.

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Alibaba by Shiying Liu (Hardcover - Collins Business)
 

Alibaba by Shiying Liu (Hardcover - Coll...

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Alibaba by Shiying Liu (Hardcover - Collins Business)
An analysis of the multi-billion-dollar Chinese business-to-business website traces its meteoric rise from a small start-up to one of the world's most acclaimed internet companies, in an account that also describes how its founder, Jack Ma, was fundamentally shaped by the Cultural Revolution.

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Beyond Disruption by Jean-Marie Dru (Hardcover - Illustrated)
 

Beyond Disruption by Jean-Marie Dru (Har...

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Beyond Disruption by Jean-Marie Dru (Hardcover - Illustrated)
The sequel to the best-selling Adweek book, Disruption, this book shows the wider application of the concept as it affects vision, strategy, creativity and media marketing. Jean Marie-Dru describes disruption as a universal language of change that allows advertisers from all over the world to form a common strategy. In this book, Dru explores the wide-reaching ramifications of disruption: for instance, how disruption can be seen at work in emerging, rebellious or unreceptive markets; how disruption can transform vision into insight; how disruption can affect communication and lead to cross-fertilization of ideas; how disruption relates to design; examples of disruptive companies and campaigns; and how disruption can lead to connectedness.

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Positioning by Al Ries (Paperback - McGraw-Hill)
 

Positioning by Al Ries (Paperback - McGr...

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Positioning by Al Ries (Paperback - McGraw-Hill)

"One of the most important communication books I've ever read. I highly recommend it!"
­­Spencer Johnson, author of Who Moved My Cheese? and co-author of The One Minute Manager

"...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."
­­David Bohnett, Chairman and Founder of GeoCities

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:

  • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there
  • Position a follower so that it can occupy a niche not claimed by the leader
  • Avoid letting a second product ride on the coattails of an established one.

Positioning also shows you how to:

  • Use leading ad agency techniques to capture the biggest market share and become a household name
  • Build your strategy around your competition's weaknesses
  • Reposition a strong competitor and create a weak spot
  • Use your present position to its best advantage
  • Choose the best name for your product
  • Determine when-and why-less is more
  • Analyze recent trends that affect your positioning.

Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

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Leadership by the Book by Ken Blanchard (Hardcover - Illustrated)
 

Leadership by the Book by Ken Blanchard ...

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Leadership by the Book by Ken Blanchard (Hardcover - Illustrated)
Told in the parable format of THE ONE MINUTE MANAGER and RAVING FANS, LEADERSHIP BY THE BOOK draws on the model and messages of Jesus as the source of practical lessons in effective leadership....The authors offer simple strategies for bringing vision--and values--to the workplace by examining messages and examples from the Bible. Sure to be required reading for all leaders, managers, and their key people, LEADERSHIP BY THE BOOK also provides lessons for the day-to-day life of parents, coaches, entrepreneurs, and religious and community leaders everywhere.

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