Mcdonalds in Business & Economics Books

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Offers a plan for developing a business plan for future success and expansion through a review of the corporate culture and results-driven management style of this fast-food giant and its employees.

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McDonald's chief diversity officer offers an inside account of how the fast-food chain uses diversity to drive global success, in a book that draws from interviews with over sixty key employees and leaders to reveal how the company embraces all races, creeds, and cultures to create business achievement.

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The McDonald's Corporation is not only the largest system- wide sales service in the world, it is a phenomenon in its own right, and is now recognized as one of the most famous brands in the world. A detailed analysis examining the extent to which McDonald's Corporation adapts or imposes its labor relations policies, this volume provides a real life case study showing the interaction between a global, multi-national enterprise and the regulatory systems of a number of different European countries. Areas covered include union strategies, legislatively underpinned systems of co-determination, consultation and collective bargaining, and European legislation, in particular the McDonald's European Works Council.

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