Not in Business & Economics Books

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A Starbucks executive reveals how to draw on the successful coffee-house chain's examples in order to promote business success, sharing inside stories about key turning points in Starbucks' history to illustrate how the company came to embrace its philosophy about putting people ahead of profits.

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<p><i>"No longer is being 'a good closer' the basis of sustainable success. Instead intakes the kind of strategic thinking Rick Page outlines in</i>Hope Is Not a Strategy<i>."--Geoffrey Moore, author of </i>Crossing the Chasm <i>and </i>Inside the Tornado</p> <p>Master of the complex sale, Rick Page is the author of the bestselling book, <i>Hope Is Not a Strategy</i>, and one of the most sought-after sales consultants and trainers in the world.</p><p>He has taught his breakthrough selling strategies to thousands of people in 150 companies across 50 countries--an amazing platform that has helped his message spread like wildfire. This paperback edition of Page's runaway sales bestseller schools readers in Page's simple, six-step process for making the sale--no matter how complex the deal or how many people are involved in the buying decision.</p> <p>Integrating the winning selling strategies used by the world's top salespeople, Page shows readers how to:</p> <ul> <li>Identify and sell to a prospect's business "pain" <li>Qualify a prospect <li>Build competitive preference <li>Define a prospect's decision-making process </ul>

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Offers advice on how to accomplish personal goals and succeed by utilizing one's full potential, exploring such topics as blame, creativity, success, and intelligence.

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Provides advice for women on dealing with personal finance issues, including understanding financial terminology, implementing strategies for saving and investing, setting up protective measures for financial emergencies, and designing plans to provide for future retirement income. Reprint. 80,000 first printing.

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A straight-talking resource for minority employees seeking senior management positions addresses key obstacles while providing insight into such areas as corporate culture, building one's visibility, and the importance of maintaining one's knowledge base. 17,500 first printing.

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Combines modern financial expertise with ancient spiritual philosophies to counsel readers on how to establish financial health and well-being, outlining strategies in becoming more conscious about one's spending, saving, investing, and giving habits in order to achieve greater monetary security. 40,000 first printing.

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A forefront advertising executive identifies the potential of a goal-oriented business strategy that focuses on an entire company, in a guide that shares his success stories with such companies as Wal-Mart and Southwest Airlines. 20,000 first printing.

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Why do some speakers succeed while many bore their audiences and lose their listeners? Speaking coach Joan Detz has worked with top clients for more than 15 years and has the answers. In this useful and lively book she presents strategies and tips for speeches, sales presentations, brief remarks, job interviews, Q&A sessions, panels, and more -- every situation that requires something to say.<p>Topics include: organizing your message * finding terrific research * using storytelling techniques * preparing the room * handling technical glitches * working with other speakers * measuring your effectiveness * making the most of your voice * mastering humor * using body language * conquering nervousness * building audience rapport * tapping the power of persuasion.<p>Filled with checklists, tip sheets, self-evaluations, and practical advice on every page, this thorough and invaluable guide takes the mystery out of our most dreaded experience. This book will help you say it better-whether you're talking to one or one thousand.

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Alex Rogo, the new executive vice president of UniCo, must turn around three newly acquired companies, knowing that if he succeeds, they will be sold off and the new owners will replace him, and if he fails, the companies will be closed--in either case, he will likely be fired.

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Reveals the marketing potential of storytelling in an advertising strategy, explaining how trend-setting companies are repositioning their brands on blogs and on social networks while applying a strategic emphasis on projecting a corporate personality best suited to winning customer loyalty.

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Cooperation, not conflict, is emphasized in a study that casts America's frontier history as a place in which local people helped develop the legal framework that tamed the West.

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It's Not Magic is a two-part story of how a small, struggling manufacturing supplier, Magic Inc., transformed itself into a leading manufacturer of springs and stampings. First is the historical account of a group of people who faced the realities of the current and coming business world head on -- not only did they survive -- they thrived and increased sales from four million dollars annually to sixty million annually. Second, Klein and Zawacki share the processes and programs they used to stabilize Magic, Inc. in The Magic Workbook designed for students and professionals alike. They include the charts, lists, questionnaires, and programs that will be of practical use to others seeking to economically re-energize a company.

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A hard-hitting guide for women trying to move ahead in the business world explains why women need to renounce such traditionally feminine but self-sabotaging qualities as being nice, being a team player, and having a balanced life in favor of openly and forcefully pursuing their ambitions, with questionnaires, helpful exercises, and real-life examples. Originally published as <IT>amBITCHous<RO>. Reprint. 30,000 first printing.

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Revised and updated, Granof's Third Edition incorporates the latest GASB pronouncements and takes a fresh look at the unique features of governmental and not-for-profit accounting. This text will help you develop a firm grasp of the theory underlying current practice, so you can quickly acquire the skills required of professional accountants and auditors. Throughout, the emphasis is on the significance of reported information and how to interpret and analyze accounting information.