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In a book that includes a thirty-two-page color insert and shows readers how to use Yahoo!'s free Web-site analytics tool, the author offers step-by-step instructions on customizing tracking codes, evaluating enterprise and pay-per-click campaigns, tracking custom fields and internal search, effectively using data-visualization tools, and more. Original.

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Armed with just a computer and 1,000 pounds of excess inventory, Adam Ginsberg turned a small local billiards shop into a multi-million-dollar international business virtually overnight.By 2002 Ginsberg was eBay's number one new seller and quickly achieved the status of eBay Titanium PowerSeller.

With limitless potential, rapid business expansion, and financial independence, you too can become a "top seller" by using Ginsberg's proven model for success. Not only will he share his personal secrets garnered from years of cracking the eBay code but he'll also provide fun anecdotes that will enlighten and inspire.

So, if you're taking a current business to the next level or just getting started, entrepreneurs, small-business owners, and sellers alike must have this ultimate eBay money-making guide.

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The remarkable story of the country's most successful airline and Herb Kelleher, the zany CEO who built it with integrity, guts, and nuts. "Full of original insights, upbeat stories, and concrete suggestions, "Nuts!" shows how the power of principle-centered leadership inspires people to achieve incredible results".--Stephen R. Covey.

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Answers your question "What can I do with a major in psychology?"

It isn't always obvious what your college major can offer to the workplace. Great Jobs for Psychology Majors helps you explore the possibilities your major creates and provides:

  • Guidance on how to present a psychology major as a workplace asset during an interview
  • A primer on how to conduct a job search
  • Ways to use your major in the real world

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First published in 1995, The Nordstrom Way is a classic guide to great customer service. This new book replaces The Nordstrom Way with an even more practical guide to becoming the "Nordstrom" of your industry. Designed for customer service managers and trainers, as well as business owners, it's an invaluable resource for designing your own programs and initiatives. The authors not only explain the principles of the world's best customer service company, they also show you how to implement them in your own organization. The Nordstrom Way to Customer Service Excellence will help your business make customers its number one concern, and help make your business number one in your industry.

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There are two sides to everything, except the stock market. In the stock market there is only one side—the right side. In certain market conditions, selling short can put you on the right side, but it takes real knowledge and market know-how as well as a lot of courage to assume a short position.

The mechanics of short selling are relatively simple, yet virtually no one, including most professionals, knows how to sell short correctly. In How to Make Money Selling Stocks Short, William J. O'Neil offers you the information needed to pursue an effective short selling strategy, and shows you—with detailed, annotated charts—how to make the moves that will ultimately take you in the right direction.

From learning how to set price limits to timing your short sales, the simple and timeless advice found within these pages will keep you focused on the task at hand and let you trade with the utmost confidence.

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You've made the decision to take your business online, but where do you go from here? Launching Your Yahoo! Business helps you do everything from creating a business plan to using basic marketing strategies to promote your business to managing a Yahoo! store. It also includes tips and warnings on how to avoid common pitfalls, as well as terms and directions to web resources for additional information. This book will show you how to put the "e" in e-commerce with a successful Yahoo! store.

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If you've answered "yes" to any of these questions, you're not alone: more than twenty-five million taxpayers are faced with the terrifying prospect of dealing with audits, assessments, or other IRS problems every year. But with all the books devoted to how to prepare your taxes, there's never been one that explains how to get yourself out of trouble easily, legally, and inexpensively -- until now. With The IRS Problem Solver, veteran tax expert Dan Pilla offers the first comprehensive guide to dealing with the most common IRS problems taxpayers confront, from face-to-face audits to fraud penalties. Pilla's book is an indispensable preventive tool for all who file their own taxes—and a necessity for anyone who's just received a notice that the wolf is at the door.

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Now that Wal-Mart has conquered the US, can it conquer the world? As Wal-Mart World shows, the corporation is certainly trying. For a number of years, Wal-Mart has been the largest company in the United States. Now, though, it is the largest company in the world. Its global labor practices and outsourcing strategies represent for many what contemporary economic globalization is all about. But Wal-Mart is not standing still, and is opening up stores everywhere. From Germany to Beijing to Mexico City to Tokyo, more than a billion shoppers can now hunt for bargains at a Wal-Mart superstore. Wal-Mart World is the first book to look at this incredibly important phenomenon in global perspective, with chapters that range from its growth in the US and impact on labor relations here to its fortunes overseas. How Wal-Mart manages this transition in the near future will play a significant role in the determining the character of the global economy. Wal-Mart World's impressively broad scope makes it necessary reading for anyone interested in the global impact of this economic colossus.

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Seize the opportunity and watch the money roll in

Don’t be paralyzed by fear of making mistakes and losing money. Buying a rental house should be one of the safest investments you make, and you already have the skills you need to succeed. You just need to learn how to use them.

In How to Succeed and Make Money with Your First Rental House, Douglas Keipper tells the true story of how he overcame his fear of real estate investing and made money on his first rental house. Keipper uses his experience as an example as he walks you step by step through the entire process of buying, renovating, renting, and managing a rental house. And you’ll learn from his mistakes, not your own! Find out how easy it is to supplement your income with the most popular investment vehicle in the country. Let Keipper show you how to:

  • Prequalify for low-cost loans
  • Connect with the right loan broker, realtor, and subcontractors
  • Find the right house at the right price and make a great deal
  • Save money on renovations that produce higher rents
  • Find and qualify top-quality tenants
  • Protect your investment with the right lease and always get paid on time

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Every college major gives students valuable skills and training, perfect for a wide range of careers. The Great Jobs for Accounting Majors helps you assess your talents and skills for a job, target the perfect career, tailor your job search, present college majors as workplace assets, and much more!

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Flying High traces the incredible career of the founder and chairman of JetBlue, David Neeleman, from his teenage ventures and beginnings in the travel industry., to his short stint at Southwest Airlines and the ultimate launch of JetBlue. In a series of interviews with Neeleman's friends, associates, and high-ranking officials in both business and aviation, this books tells the store of Neeleman and explores the rules of success he both lives and builds his companies by.

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Dennis Prince teams up with antique and collectible expert Lynn Dralle to provide all the information necessary to reap the huge benefits of selling antiques and collectibles on eBay. Written by an eBay Power Seller whose earnings topped $20,000 a month, this book helps you:

  • Research types--and eras--of antiques and collectibles
  • Find the best merchandise
  • Use language that gets buyers to pay the most for the seller's items
  • Price strategically. . . and much more!

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This guide leads budding entrepreneurs through the process of creating effective and successful business plans. With detailed outlines and examples from thriving companies, new business owners are counseled to identify the strategic purpose for their plan, to determine the kind of plan they want to write, and to put their best ideas on paper. Step-by-step exercises at the end of each section enable entrepreneurs to develop the plan that is tailored to their needs. A financial roadmap breaks down the process for making accurate financial projections, and a follow-up section advises the new business owner on effective plan revision. Included are excerpts from plans of famous business moguls Frank Carney, founder of Pizza Hut, Mo Siegel, founder of Celestial Seasonings, and Ben Cohen, founder of Ben & Jerry's.

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Whether youre a first-time real estate investor or a seasoned professional, The Complete Guide to Buying and Selling Apartment Buildings helps you map out your future, find apartment buildings at a fair price, finance purchases, and manage your properties. Now revised and expanded, this Second Edition includes tax planning advice, case studies of real acquisitions, and appendixes that add detail to the big picture. Plus, it includes a handy glossary of all the terms investors need to know, helpful sample forms that make paperwork quick and easy, and updated real estate forecasts. With this comprehensive guide at hand youll find profits easy to come by.

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Provides examples for handling such personnel problems as insubordination, absenteeism, e-mail misuse, drug or alcohol abuse, and sexual harassment.

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Provides employees of any experience level with recommendations for job hunting and changing employers, sharing numerous examples of effective cover letters and resumes while offering tips on how not to burn bridges with previous employers and how to avoid common mistakes. Original.

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The author of the best-selling A Beginner's Guide to Day Trading Online counsels investors on how to make profits in today's mercurial financial markets, covering such topics as creating a trading business plan, analyzing market cycles, and lowering risks. Reprint. 25,000 first printing.

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Your Credit Score

"Excellent book! Insightful, well written, and surprisingly interesting! Liz Pulliam Weston has done an outstanding job demystifying an often intimidating and frustrating topic for the benefit of all consumers."

-Eric Tyson, syndicated columnist and best-selling author of Personal Finance for Dummies

"In a country where consumers increasingly pay more when they have bad credit, Liz Pulliam Weston's book provides excellent tips and advice on ways to improve your credit history and raise your credit score. If you just apply one or two of her insightful suggestions, you'll save many times the cost of this book."

-Ilyce R. Glink, financial reporter, talk show host, and best-selling author of 100 Questions Every First-Time Home Buyer Should Ask

"Your credit score can save you money or cost you money-sometimes a lot of money. Yet, most people don't even know their scores, much less know how to make them better. Liz Pulliam Weston can help you fix that. In this easy-to-understand guide you'll learn how to make sure your score helps you get the best deal on loans and insurance. You can't afford not to read it."

-Gerri Detweiler, consumer advocate and founder of UltimateCredit.com

A complete action plan for improving your credit score-starting today!

Information that could save you thousands on credit and insurance... even help you get your next job!

Explains the rules, explodes the myths!

Up-to-the-minute information on today's radically new credit scoring system from MSN/L.A. Times personal finance journalist Liz Pulliam Weston.


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He made $3 million in a single day, went bankrupt four times, and was blamed for the crash of 1929. Jesse Livermore tells how he did it.

Considered to be one of the greatest traders of all time, stock market legend Jesse Livermore made and lost vast fortunes and lived a life that typified the highs and lows of the 1920s and 1930s. So influential was he that many credit him with having caused the crash of 1929. And while America sank into ten long years of the Great Depression, Livermore went short--and made $100 million. Written by Livermore in 1940, the last year of his life, How to Trade in Stocks distills the wisdom of his 40 years as a trader. It combines fascinating autobiographical and historical details with step-by-step guidance through the Livermore trading system. Investors learn his prescriptions for analyzing the leading sectors, understanding timing, money management, emotional control, and more.

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Explains how to use today's technological advances, trends toward flextime and outsourcing, and other factors to create a job in which one can work from home without sacrificing one's income, with specific strategies for taking one's current position home, finding a company that will allow work from home, starting one's own business, and more. Original.

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The bestselling first edition of The McGraw-Hill Guide to Starting Your Own Business sold more than 75,000 copies, and took the reader step-by-step through the entire process of starting a new venture. This completely revised second edition once again shows entrepreneurs the keys to determining the best business opportunities, creating a business plan, and formulating a winning marketing strategy. In addition, it now profiles alternative sources of funding from SBA loans to angel investors and provides valuable do's and don'ts from over one hundred entrepreneurs.

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A positive analysis of Wal-Mart's contributions to the international economy cites the examples of such companies as Penney's and Woolworth's while identifying how Wal-Mart has favorably impacted employment rates and retail growth. Original.

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Presents a six-week program that introduces the principles and practices of personal finance for twenty to thirty-five year olds, covering four key elements--banking, saving, budgeting, and investing--as well as tips on personal entrepreneurship, the art of managing money, taxes, and other aspects of building wealth and personal security. Original.

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Drawing on in-depth interviews with hundreds of the nation's top executives, D. A. Benton explains the 22 vital traits that make a CEO - the leader responsible for making decisions, guiding teams, selling ideas, managing crises, and conquering the mountains before them. You'll penetrate the mystery of why some people make it to the top and some don't, when they're all equally good at their jobs. You'll learn how to avoid getting fired and how to get promoted more quickly, how to enjoy the quality of life you want and deserve, and - if you decide you want to be the Big Boss - how to have the right character traits to get there. These are some of the traits that make a CEO. Are you ready to make them yours? You're gutsy and a little wild - yet modest and in control. You're competitive and tenacious - yet flexible and generous. You're willing to admit mistakes - yet unapologetic. You're secure in yourself - yet constantly improving. You're original and straightforward - yet think before you talk. Make your ascent not only gratifying, but also exhilarating and fun. This is how chiefs run the show - and how you can act like a chief to become a chief, even sooner than you dreamed.

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With lease options and subject-to deals, investors can control properties worth much more than what they could normally afford to purchase. The potential for profit is great and the costs of getting started are low.

This book shows novice investors how author Wendy Patton and thousands of other Americans—including well-known real estate developers and business moguls—use lease options and subject-to deals to control valuable property without necessarily owning it. The cost of purchasing an option or subject-to deal is a fraction of what it costs to buy a home. That's why these kinds of deals are typically found in every serious investor's portfolio. Sharing the secrets and strategies investors use to profit from low- and no-money-down deals, Patton gives investors all the information they need to succeed.

"Finally, a book that explains lease option and subject-to deals in depth and detail. This book is essential for anyone who wants to make money in real estate without using a lot of cash or taking on a lot of risk. A gold mine of great information."
—Robert Shemin, New York Times bestselling author of Secrets of Buying and Selling Real Estate¿Without Using Your Own Money!

"Few can rival Wendy's knowledge and experience with lease option and subject-to deals. This is a must-read for beginning and advanced investors and the real estate agents who serve them."
—Gary Keller, New York Times bestselling author of The Millionaire Real Estate Investor

"The techniques Patton teaches here are invaluable—especially for working with Realtors and still getting properties for little- or no-money-down. The detail in this book will make you want to read every page."
—Albert Lowry, PhD, New York Times bestselling author of How You Can Become Financially Independent by Investing in Real Estate

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Since its inception An Introduction to Business Ethics, by Joseph Desjardins has been a cutting-edge resource for the business ethics course. Desjardin's unique approach encompasses all that an introductory business ethics course is, from a multidisciplinary perspective. It offers critical analysis and integrated perspective of philosophy with management, law, economics, and public policy.

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A reinterpretation of the Great Depression seeks to demonstrate how the failures of Hoover and Roosevelt to understand the prosperity of the 1920s directly contributed to massive national burdens that marginalized everyday citizens, in an account that shares the survival stories of lesser-known historical figures from the period. Reprint. 50,000 first printing.

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The majority of Americans receive their health insurance for themselves and their families through their job. The employee pays a portion of the premium but the employer chooses the type and amount of coverage offered as well as administering the plan. This book addresses the question: Who really pays for employer-arranged health insurance? Are premiums paid from company profits or do employees bear the cost through lower wages? Pauly suggests that this confusion has complicated the debate on public policy and needs to be alleviated. This work first shows how positions taken by business and political leaders during the Clinton health reform proposal debate were affected by this confusion and did not follow the economic view. It then provides a novel, intuitive, but comprehensive outline of the economic theory that bears on this question. Empirical evidence consistent with the economic perspective is summarized, and the implications for some important issues in health policy and in practical health benefits management are discussed in detail.

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Write the perfect cover letter every time!

With fewer job opportunities and more applicants, just being qualified isn’t enough to get the job you want. So how can you separate yourself from the pack? With the perfect cover letter, of course! With so much riding on it, a cover letter that attracts–and holds–the attention of your prospective employer is essential. This practical how-to manual shows you step by step how to create highly effective letters designed to get the interview you want.

The Perfect Cover Letter, Third Edition is an indispensable guide that covers all the vital elements of a great cover letter, so you know what to include and know how to phrase it. Inside you’ll find:

  • The nuts and bolts of every type of cover letter–what they should include, how employers use them, and how to write them
  • Great sample cover letters, including general broadcast, executive search, networking, advertisement response, and personal introduction
  • Tips on what makes a letter effective–and what doesn’t
  • Helpful guidelines on following up–writing the post-interview thank you letter

With greatly expanded information on thank you letters and an entirely new chapter on the all-important networking cover letter, this update of the popular classic continues to offer top-notch advice and high-quality samples that will help any job hunter get the attention they deserve.

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Thoroughly revised for 2008, an insightful and informative guide for beginning investors provides detailed advice on how to make wise stock selections, decodes difficult expressions and terms used on the stock markets, and more, to alleviate the tension of making the right investments. Original.

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A practicing psychotherapist takes a hard look at the sociopaths--individuals with an antisocial personality disorder who possess no conscience or sense of guilt or shame--that we encounter in everyday life, describing the characteristics of such individuals, how to recognize them for what they are, and how to protect oneself from sociopaths.

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Pre-foreclosure real estate is one of the hottest investment opportunities on the market. The Pre-Foreclosure Property Investors Kit offers step-by-step instruction and no-nonsense advice on how to find great deals, estimate fair market value, negotiate with sellers, sell your property on your own, and win big in real estate. Youll learn how to get the best deals on foreclosure properties before they go to auction and utilize simple ready-made worksheets, checklists, forms, and agreements that make getting started easy. Even people of modest means can get into pre-foreclosure investing—all it takes is a little hard work, persistence, and the tools youll find in this handy guide.

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The One-Day Marketing Plan shows entrepreneurs and business owners how to quickly design a marketing plan for any business. Hiebing and Cooper's streamlined, 10-step process guides readers through the development and execution of effective marketing plans, and provides the tools to accurately evaluate bottom-line results. Packed with helpful checklists and templates, this practical, comprehensive third edition includes up-to-the-minute information on brand positioning and Internet marketing tactics.

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The co-authors of The FairTax Book present a follow-up that answers critics who have misrepresented the plan's simple principles involving the abolishment of the IRS in favor of a twenty-three-percent retail sales tax on all new goods and services. Original. 100,000 first printing.

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A leading financial advisor presents a comprehensive how-to handbook for readers seeking to guarantee a comfortable retirement, using a series of helpful diagnostic tools and checklists for assessing one's retirement savings requirements, and offers advice on how to address deficiencies and create an individualized plan for optimizing benefits. Reprint. 17,500 first printing.

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This current, accurate and detailed industry guide for financial service professionals examines life and health insurance simultaneously from the viewpoints of the buyer, the advisor, and the insurer-providing a comprehensive and unbiased treatise on individual and group life; a forthright appraisal of life and health insurance industry products with careful consideration of the environment; and a complete examination of life insurance company operations and regulation. Bases financial treatment of life insured operations on modern financial theory, and devotes entire chapters to the economics of life and health insurance; individual life and health insurance policies; life and health insurance evaluation; the uses of life and health insurance in personal and business planning; government and employee benefit plans; and the management, operation, and regulation of life insurance companies. Offers a strong global orientation, supporting fundamental concepts with an extensive integration of economic and financial theory and international comparisons, and examines how today's health insurance products fit into a broad framework from a contractual, cost, and performance viewpoints. New chapters on the tax treatment of life and health insurance address such areas as estate planning, retirement planning, and the business uses of life and health insurance. For financial planners, salesmen, actuaries, investment managers, attorneys, CPAs, and other financial service professionals.

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Argues that a good education and a secure job are not guarantees for financial success, and describes six guidelines for making money work for you.

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More than 500,000 hearings each year appear before an administrative judge to appeal Social Security Administration disability claim denials in more than 130 hearing offices around the United States. Using plain and clear language, you will be guided step-by-step through the appeals claim process beginning with the basics of the Social Security Administration and judicial law through terminology, definitions, and the processes themselves. Whether you are a legal professional new to this type of practice, or a claimant, you will find this an invaluable guide to the Five Step Sequential Evaluation Process as well as key laws related to Social Security Disability claims.

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