Planning Your Internet Marketing Strategy by Ralph F. Wilson (Pap...
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Planning Your Internet Marketing Strategies : ...
The textbook, Planning Your Internet Marketing Strategies : Doctor Ebiz Guide, by Ralph F. Wilson, a...
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A top international authority on Web marketing and e-commerce provides a sure-fire formula for developing a winning e-commerce marketing strategy One of the biggest reasons why so many Internet-based businesses fail isn't poor product or service, or technology failures, or even lack of funding. As Internet marketing guru Ralph F. Wilson explains in this ground-breaking book, a preponderance of e-business failures can be traced back to a lack of know- ledge about the Internet's full potential as a marketing and sales tool. With the help of case studies of outstanding e-business successes and failures, W...
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