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Describes the seminal financial influence of such consumer-generated media as blogs, message boards,...
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Satisfied Customers Tell Three Friends, Angry ...
Author : ,Pete Blackshaw Publisher : Doubleday Business Year : 2008 Binding : Hardcover Pages : 208 ...
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Satisfied Customers Tell Three Friends, Angry ...
General Business & Economics - New-media pioneer Pete Blackshaw contends that because anyone wit...
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Describes the seminal financial influence of such consumer-generated media as blogs, message boards, social networking pages, and product review sites, and demonstrates how managers, marketers, and business leaders can establish and maintain a brand's credibility by responding to customers and forming open business relationships. 25,000 first printing.