Services Marketing by K. Douglas Hoffman (Hardcover - South-Weste...
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- SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 3rd Edition offers a managerial perspective of services marketing, with... read more
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Services Marketing : Concepts, Strategies, and ...
The textbook, Services Marketing : Concepts, Strategies, and Cases, by K. Douglas Hoffman and John E...
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Services Marketing : Concepts, Strategies, and ...
The textbook, Services Marketing : Concepts, Strategies, and Cases, by K. Douglas Hoffman and John E...
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Services Marketing: Concepts, Strategies, & ...
Author : Condition : New , Publisher : Year : Pages : EAN : ISBN : 0324319967Binding :
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SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 3rd Edition offers a managerial perspective of services marketing, with special emphasis on B2B services, technology, and global services. Briefer than competing textbooks, this text also includes cases to further illustrate concepts and offers unique coverage on creating the seamless service firm to support a customer-focused organizational culture.