Services Marketing by K. Douglas Hoffman (Hardcover - South-Weste...

Services Marketing by K. Douglas Hoffman (Hardcover - South-Western Pub) Services Marketing by K. Douglas Hoffman (Hardcover - South-Western Pub)
  • 0 reviews
  • $132.75 - $166.00
  • (average price for this product: $154.25)
  • SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 3rd Edition offers a managerial perspective of services marketing, with... read more
  • see more products like this
 
sort by:
add tax & shipping for
Stores & Prices

Services Marketing : Concepts, Strategies, and ...

The textbook, Services Marketing : Concepts, Strategies, and Cases, by K. Douglas Hoffman and John E...

more at Textbooks.com

  • product
The textbook, Services Marketing : Concepts, Strategies, and Cases, by K. Douglas Hoffman and John E.G. Bateson, available in Hardback. Published by: Cengage Learning. Edition: 3RD. ISBN10: 0324319967. ISBN13: 9780324319965. Ships directly from the...
 

Services Marketing : Concepts, Strategies, and ...

The textbook, Services Marketing : Concepts, Strategies, and Cases, by K. Douglas Hoffman and John E...

more at Textbooks.com

  • product
The textbook, Services Marketing : Concepts, Strategies, and Cases, by K. Douglas Hoffman and John E.G. Bateson, available in Hardback. Published by: Cengage Learning. Edition: 3RD. ISBN10: 0324319967. ISBN13: 9780324319965. Ships directly from the...
 

Services Marketing: Concepts, Strategies, & ...

Author : Condition : New , Publisher : Year : Pages : EAN : ISBN : 0324319967Binding :

more at Textbookonly.com

  • product
Author : Condition : New , Publisher : Year : Pages : EAN : ISBN : 0324319967Binding :
 
Product Details view more view less

SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 3rd Edition offers a managerial perspective of services marketing, with special emphasis on B2B services, technology, and global services. Briefer than competing textbooks, this text also includes cases to further illustrate concepts and offers unique coverage on creating the seamless service firm to support a customer-focused organizational culture.

More Like This
I
The textbook, Century 21 Accounting : Advanced Course ., by Gilbertson, Lehman, Passalacqua and Ross, available in Hardback. Published by: Cengage Learning. Edition: 9TH. ISBN10: 0538447559. ISBN13: 9780538447553. Ships directly from the vendor. Not a...
 
I
The textbook, Fundamentals of Corporate Finance, Standard, by Stephen Ross, available in Digital. Published by: McGraw-Hill Publishing Company. Edition: 9TH. ISBN10: 0073382396. ISBN13: 9780073382395. Ships directly from the vendor. Not a marketplace...
 
I
Renowned for its precise, in-depth coverage of international trade and finance, this classic text features a balance of the latest research, critical policy issues, and sophisticated economic analysis.
 
I
The textbook, Introduction to Business Ethics, by Joseph R. Desjardins, available in Digital. Published by: McGraw-Hill Publishing Company. Edition: 3RD. ISBN10: 0073386588. ISBN13: 9780073386584. Ships directly from the vendor. Not a marketplace or...
 
I
The textbook, Intermediate Accounting Volume 2 Ch 13-21, by J. David Spiceland, available in Digital. Published by: McGraw-Hill Publishing Company. Edition: 5TH. ISBN10: 0077284712. ISBN13: 9780077284718. Ships directly from the vendor. Not a...