Social Communication in Advertising by William Leiss (Paperback -...
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- Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social ... read more
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Social Communication in Advertising [Used]
The textbook, Social Communication in Advertising, by Sarah Leiss, William Leiss, Jhally Sut and Jac...
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The textbook, Social Communication in Advertising, by Sarah Leiss, William Leiss, Jhally Sut and Jacqueline Botterill, available in Paperback. Published by: Taylor & Francis. Edition: 3RD. ISBN10: 0415966760. ISBN13: 9780415966764. Ships directly from...
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Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three.
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