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Starbucks in Business & Economics Books

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Grande Expectations by Karen Blumenthal (Paperback - Reprint)
 

Grande Expectations by Karen Blumenthal ...

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Grande Expectations by Karen Blumenthal (Paperback - Reprint)
In an accessible, informative approach to understanding the art of investment, a Wall Street Journal reporter takes would-be investors behind the scenes to follow a single familiar stock, Starbucks, over the course of an entire year, explaining how investors of all sizes, company management, the media, and other key players determine a stock's performance. Reprint. 20,000 first printing.

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It's Not About the Coffee by Howard Behar (Hardcover - Portfolio)
 

It's Not About the Coffee by Howard Beha...

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It's Not About the Coffee by Howard Behar (Hardcover - Portfolio)
A Starbucks executive reveals how to draw on the successful coffee-house chain's examples in order to promote business success, sharing inside stories about key turning points in Starbucks' history to illustrate how the company came to embrace its philosophy about putting people ahead of profits.

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Pour Your Heart into It by Howard Schultz (Paperback - Hyperion Books)
 

Pour Your Heart into It by Howard Schult...

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Pour Your Heart into It by Howard Schultz (Paperback - Hyperion Books)
The "BusinessWeek" bestseller, now in paperback. "Pour Your Heart Into It" tells the story of how small-company values, passion, and integrity turned six local coffee stories into the Starbucks chain.--"Fortune".

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Finding the Next Starbucks by Michael Moe (Paperback - Reprint)
 

Finding the Next Starbucks by Michael Mo...

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Finding the Next Starbucks by Michael Moe (Paperback - Reprint)
A noted stock profiler counsels market investors on how to identify up-and-coming companies that have lucrative potential, making predictions about such prospective areas as peer-to-peer networking, nanotechnology, and alternative energy. Reprint.

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If It's Raining in Brazil, Buy Starbucks by Peter Navarro (Paperback - Reprint)
 

If It's Raining in Brazil, Buy Starbucks...

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If It's Raining in Brazil, Buy Starbucks by Peter Navarro (Paperback - Reprint)

IF IT'S RAINING IN BRAZIL, BUY STARBUCKS

The hardcover edition of If It's Raining in Brazil, Buy Starbucks first introduced investors to "macrotrading." Instead of just theorizing, the breakthrough investing strategy actually quantifies the impact of global economic forces on specific sectors of the stock market. This paperback edition delivers macrotrading to a new and wider audience, identifying which economic indicators are essential to follow, how to trade profitably in times of recession or inflation, subtle signals that indicate imminent turning points in the market, and much more.

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Wrestling with Starbucks by Kim Fellner (Hardcover - Rutgers Univ Pr)
 

Wrestling with Starbucks by Kim Fellner ...

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Wrestling with Starbucks by Kim Fellner (Hardcover - Rutgers Univ Pr)
An entertaining and provocative ramble through Starbucks' ethos and actions explores the contradictory and complex forces that affect the coffee company's worth and worthiness, in a study that brings together the views of Central American coffee farmers, corporate leaders, unionists, independent café owners, baristas, activists, traders, and consumers.

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The Brandmindset by Duane E. Knapp (Hardcover - Illustrated)
 

The Brandmindset by Duane E. Knapp (Hard...

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The Brandmindset by Duane E. Knapp (Hardcover - Illustrated)
How Starbucks became Starbucks and other secrets of branding success. Aimed at managers, nt just marketers, a famed consultant presents a powerful prescription for understanding, building, and sustaining brand equity. Duane Knapp demonstrates, from a management perspective, why "a company's brand is the most valuable asset it can have." he shows how the very best practitioners - contemporary household names like Starbucks, Citicorp, Whirlpool, Lexus, Hallmark, and others - shrewdly develop and maintain their brands even in the face of ferocious competition.

Readers can assess and improve their own efforts by adopting Knapp's five proven components of the Brand Mindset that is for brand success: Make a promise to the consumer; make all decisions with the brand in mind; make sure the entire company supports the brand's message; make the brand bigger than the business, and build one specific image for the brand and stick with it always.

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No es por el cafe/ It's Not About the Coffee by Howard Behar (Paperback - Translation)
 

No es por el cafe/ It's Not About the Co...

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No es por el cafe/ It's Not About the Coffee by Howard Behar (Paperback - Translation)
"A Starbucks executive reveals how to promote business success, sharing stories about key turning points in Starbucks' history to illustrate how the company came to embrace its philosophy about putting people ahead of profits."

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Deals on Starbucks in Business & Economics Books. Visit BizRate to find the best deals on Business & Economics Books. See which Books & Magazines stores have the Starbucks that you want. Read reviews on Books & Magazines merchants and buy with confidence. Find savings on The Starbucks Experience by Joseph Michelli (Hardcover - McGraw-Hill) - Starbucks by Marie Bussing-Burks (Hardcover - Greenwood Pub Group).