Amazon.com in Business & Economics Books

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Draws on the examples of the thriving Internet company to counsel business leaders on how to address the unique challenges of today's professional world, in a guide that covers such strategies as building on strengths, networking effectively, and learning from mistakes. Simultaneous.

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In a book that includes a thirty-two-page color insert and shows readers how to use Yahoo!'s free Web-site analytics tool, the author offers step-by-step instructions on customizing tracking codes, evaluating enterprise and pay-per-click campaigns, tracking custom fields and internal search, effectively using data-visualization tools, and more. Original.

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<p>Armed with just a computer and 1,000 pounds of excess inventory, <b>Adam Ginsberg</b> turned a small local billiards shop into a multi-million-dollar international business virtually overnight.By 2002 Ginsberg was eBay's number one new seller and quickly achieved the status of eBay Titanium PowerSeller.</p><p>With limitless potential, rapid business expansion, and financial independence, you too can become a "top seller" by using Ginsberg's proven model for success. Not only will he share his personal secrets garnered from years of cracking the eBay code but he'll also provide fun anecdotes that will enlighten and inspire.</p><p>So, if you're taking a current business to the next level or just getting started, entrepreneurs, small-business owners, and sellers alike must have this ultimate eBay money-making guide.</p>

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The remarkable story of the country's most successful airline and Herb Kelleher, the zany CEO who built it with integrity, guts, and nuts. "Full of original insights, upbeat stories, and concrete suggestions, "Nuts!" shows how the power of principle-centered leadership inspires people to achieve incredible results".--Stephen R. Covey.

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<p><b>Answers your question "What can I do with a major in psychology?"</b></p> <p>It isn't always obvious what your college major can offer to the workplace. <i>Great Jobs for Psychology Majors</i> helps you explore the possibilities your major creates and provides:</p> <ul> <li>Guidance on how to present a psychology major as a workplace asset during an interview <li>A primer on how to conduct a job search <li>Ways to use your major in the real world </ul>

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First published in 1995, <i>The Nordstrom Way</i> is a classic guide to great customer service. This new book replaces <i>The Nordstrom Way</i> with an even more practical guide to becoming the "Nordstrom" of your industry. Designed for customer service managers and trainers, as well as business owners, it's an invaluable resource for designing your own programs and initiatives. The authors not only explain the principles of the world's best customer service company, they also show you how to implement them in your own organization. <i>The Nordstrom Way to Customer Service Excellence</i> will help your business make customers its number one concern, and help make your business number one in your industry.

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<p>Dennis Prince teams up with antique and collectible expert Lynn Dralle to provide all the information necessary to reap the huge benefits of selling antiques and collectibles on eBay. Written by an eBay Power Seller whose earnings topped $20,000 a month, this book helps you:</p> <ul> <li>Research types--and eras--of antiques and collectibles <li>Find the best merchandise <li>Use language that gets buyers to pay the most for the seller's items <li>Price strategically. . . and much more! </ul>

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There are two sides to everything, except the stock market. In the stock market there is only one side&#151;the right side. In certain market conditions, selling short can put you on the right side, but it takes real knowledge and market know-how as well as a lot of courage to assume a short position. <p>The mechanics of short selling are relatively simple, yet virtually no one, including most professionals, knows how to sell short correctly. In How to Make Money Selling Stocks Short, William J. O'Neil offers you the information needed to pursue an effective short selling strategy, and shows you&#151;with detailed, annotated charts&#151;how to make the moves that will ultimately take you in the right direction. <p>From learning how to set price limits to timing your short sales, the simple and timeless advice found within these pages will keep you focused on the task at hand and let you trade with the utmost confidence.

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<P>Now that Wal-Mart has conquered the US, can it conquer the world? As <i>Wal-Mart World </i>shows, the corporation is certainly trying. For a number of years, Wal-Mart has been the largest company in the United States. Now, though, it is the largest company in the world. Its global labor practices and outsourcing strategies represent for many what contemporary economic globalization is all about. But Wal-Mart is not standing still, and is opening up stores everywhere. From Germany to Beijing to Mexico City to Tokyo, more than a billion shoppers can now hunt for bargains at a Wal-Mart superstore. <i>Wal-Mart World</i> is the first book to look at this incredibly important phenomenon in global perspective, with chapters that range from its growth in the US and impact on labor relations here to its fortunes overseas. How Wal-Mart manages this transition in the near future will play a significant role in the determining the character of the global economy. <i>Wal-Mart World's</i> impressively broad scope makes it necessary reading for anyone interested in the global impact of this economic colossus.</P>

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<P style="MARGIN: 0in 0in 0pt" soNormal> </P> <P style="MARGIN: 0in 0in 0pt" soNormal>You've made the decision to take your business online, but where do you go from here? <I>Launching Your Yahoo! Business </I>helps you do everything from creating a business plan to using basic marketing strategies to promote your business to managing a Yahoo! store. It also includes tips and warnings on how to avoid common pitfalls, as well as terms and directions to web resources for additional information. This book will show you how to put the "e" in e-commerce with a successful Yahoo! store.</P>

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<p>If you've answered "yes" to any of these questions, you're not alone: more than twenty-five million taxpayers are faced with the terrifying prospect of dealing with audits, assessments, or other IRS problems every year. But with all the books devoted to how to prepare your taxes, there's never been one that explains how to get yourself out of trouble easily, legally, and inexpensively -- until now. With The IRS Problem Solver, veteran tax expert Dan Pilla offers the first comprehensive guide to dealing with the most common IRS problems taxpayers confront, from face-to-face audits to fraud penalties. Pilla's book is an indispensable preventive tool for all who file their own taxes&#151;and a necessity for anyone who's just received a notice that the wolf is at the door.</p>

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Through the inspirational story of business leaders Peggy Sinclair and Andy Longclaw, Blanchard and Bowles reveal the secret of Gung Ho - a revolutionary technique to boost enthusiasm and performance and usher in astonishing results for any organization. The three principles of Gung Ho are the spirit of the Squirrel, the Way of the Beaver, and the Gift of the Goose. These three cornerstones of Gung Ho are surprisingly simple and yet amazingly powerful. Whether your organization consists of one or is listed in the Fortune 500, this book ensures Gung Ho employees committed to success. Gung Ho! also includes a clear game plan with a step-by-step outline for instituting these groundbreaking ideas.

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The best-selling author of <IT>Blink <RO>identifies the qualities of successful people, posing theories about the cultural, family, and idiosyncratic factors that shape high achievers, in a resource that covers such topics as the secrets of software billionaires, why certain cultures are associated with better academic performance, and why the Beatles earned their fame.

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In this provocative book, Margaret Heffernan, former CEO and <i>Fast Company</i> contributor, fuses her own experience with that of hundreds of women to identify the biggest challenges and the best solutions that women face today. From VPs of Fortune 100 companies to entrepreneurs to women just starting their careers, she traces the patterns and themes underlying women's power, choices, love, sex, money, and many other vital topics for working women. Without sugar-coating the facts, preaching, or oversimplifying, she offers solutions and shares the truth about the working world: women's choices are limited, you can't have it all, women do work differently from men and, yes, it is possible to find success amidst all of this and feel good about it. <p> "Finally! A book that exposes the masculine myths about what it takes to be effective in business and helps women reclaim the relational intelligence we have been taught to ignore. A must-read for all women who want to increase their power and influence in the workplace-especially those who are thinking of leaving because they are tired of the corporate gamesmanship that requires splitting themselves into a 'work me' and a 'home me.'"<br> -Joyce K. Fletcher, professor of management, Simmons School of Management, Boston, Massachusetts <p> Order your copy today!

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Seize the opportunity and watch the money roll in <P>Don&#146;t be paralyzed by fear of making mistakes and losing money. Buying a rental house should be one of the safest investments you make, and you already have the skills you need to succeed. You just need to learn how to use them. <P>In How to Succeed and Make Money with Your First Rental House, Douglas Keipper tells the true story of how he overcame his fear of real estate investing and made money on his first rental house. Keipper uses his experience as an example as he walks you step by step through the entire process of buying, renovating, renting, and managing a rental house. And you&#146;ll learn from his mistakes, not your own! Find out how easy it is to supplement your income with the most popular investment vehicle in the country. Let Keipper show you how to: <UL> <LI>Prequalify for low-cost loans</LI> <LI>Connect with the right loan broker, realtor, and subcontractors</LI> <LI>Find the right house at the right price and make a great deal</LI> <LI>Save money on renovations that produce higher rents</LI> <LI>Find and qualify top-quality tenants</LI> <LI>Protect your investment with the right lease and always get paid on time</LI></UL>