Powells.com in Business & Economics Books

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Draws on the examples of the thriving Internet company to counsel business leaders on how to address the unique challenges of today's professional world, in a guide that covers such strategies as building on strengths, networking effectively, and learning from mistakes. Simultaneous.

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In a book that includes a thirty-two-page color insert and shows readers how to use Yahoo!'s free Web-site analytics tool, the author offers step-by-step instructions on customizing tracking codes, evaluating enterprise and pay-per-click campaigns, tracking custom fields and internal search, effectively using data-visualization tools, and more. Original.

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<p>Armed with just a computer and 1,000 pounds of excess inventory, <b>Adam Ginsberg</b> turned a small local billiards shop into a multi-million-dollar international business virtually overnight.By 2002 Ginsberg was eBay's number one new seller and quickly achieved the status of eBay Titanium PowerSeller.</p><p>With limitless potential, rapid business expansion, and financial independence, you too can become a "top seller" by using Ginsberg's proven model for success. Not only will he share his personal secrets garnered from years of cracking the eBay code but he'll also provide fun anecdotes that will enlighten and inspire.</p><p>So, if you're taking a current business to the next level or just getting started, entrepreneurs, small-business owners, and sellers alike must have this ultimate eBay money-making guide.</p>

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<p><b>Answers your question "What can I do with a major in psychology?"</b></p> <p>It isn't always obvious what your college major can offer to the workplace. <i>Great Jobs for Psychology Majors</i> helps you explore the possibilities your major creates and provides:</p> <ul> <li>Guidance on how to present a psychology major as a workplace asset during an interview <li>A primer on how to conduct a job search <li>Ways to use your major in the real world </ul>

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First published in 1995, <i>The Nordstrom Way</i> is a classic guide to great customer service. This new book replaces <i>The Nordstrom Way</i> with an even more practical guide to becoming the "Nordstrom" of your industry. Designed for customer service managers and trainers, as well as business owners, it's an invaluable resource for designing your own programs and initiatives. The authors not only explain the principles of the world's best customer service company, they also show you how to implement them in your own organization. <i>The Nordstrom Way to Customer Service Excellence</i> will help your business make customers its number one concern, and help make your business number one in your industry.

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<p>Dennis Prince teams up with antique and collectible expert Lynn Dralle to provide all the information necessary to reap the huge benefits of selling antiques and collectibles on eBay. Written by an eBay Power Seller whose earnings topped $20,000 a month, this book helps you:</p> <ul> <li>Research types--and eras--of antiques and collectibles <li>Find the best merchandise <li>Use language that gets buyers to pay the most for the seller's items <li>Price strategically. . . and much more! </ul>

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There are two sides to everything, except the stock market. In the stock market there is only one side&#151;the right side. In certain market conditions, selling short can put you on the right side, but it takes real knowledge and market know-how as well as a lot of courage to assume a short position. <p>The mechanics of short selling are relatively simple, yet virtually no one, including most professionals, knows how to sell short correctly. In How to Make Money Selling Stocks Short, William J. O'Neil offers you the information needed to pursue an effective short selling strategy, and shows you&#151;with detailed, annotated charts&#151;how to make the moves that will ultimately take you in the right direction. <p>From learning how to set price limits to timing your short sales, the simple and timeless advice found within these pages will keep you focused on the task at hand and let you trade with the utmost confidence.

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A brand-strategy expert and Fortune 500 consultant reveals how the examples of forefront companies can be adapted for greater business success, in a guide that identifies three principles for promoting customer satisfaction and loyalty.

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<p>If you've answered "yes" to any of these questions, you're not alone: more than twenty-five million taxpayers are faced with the terrifying prospect of dealing with audits, assessments, or other IRS problems every year. But with all the books devoted to how to prepare your taxes, there's never been one that explains how to get yourself out of trouble easily, legally, and inexpensively -- until now. With The IRS Problem Solver, veteran tax expert Dan Pilla offers the first comprehensive guide to dealing with the most common IRS problems taxpayers confront, from face-to-face audits to fraud penalties. Pilla's book is an indispensable preventive tool for all who file their own taxes&#151;and a necessity for anyone who's just received a notice that the wolf is at the door.</p>

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<P style="MARGIN: 0in 0in 0pt" soNormal> </P> <P style="MARGIN: 0in 0in 0pt" soNormal>You've made the decision to take your business online, but where do you go from here? <I>Launching Your Yahoo! Business </I>helps you do everything from creating a business plan to using basic marketing strategies to promote your business to managing a Yahoo! store. It also includes tips and warnings on how to avoid common pitfalls, as well as terms and directions to web resources for additional information. This book will show you how to put the "e" in e-commerce with a successful Yahoo! store.</P>

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Management legend Ken Blanchard and master entrepreneur Sheldon Bowles are back with Gung Ho!, revealing a surefire way to boost employee enthusiasm, productivity, and performance and usher in astonishing results for any organization. Raving Fans brilliantly schooled managers on how to turn customers into raving fans. Gung Ho! now brings the same magic to employees. Here is the story of how two managers saved a failing company and turned in record profits with record productivity. The three core ideas of Gung Ho! are surprisingly simple: worthwhile work guided by goals and values; putting workers in control of their production; and cheering one another on. Their principles are so powerful that business leaders, reviewing the manuscript for Ken and Sheldon, have written to say, "Sorry. Ignored instructions. Have photocopied for everyone. I promise to buy books, but can't wait. We need now!" Like Raving Fans, Gung Ho! delivers.

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In this provocative book, Margaret Heffernan, former CEO and <i>Fast Company</i> contributor, fuses her own experience with that of hundreds of women to identify the biggest challenges and the best solutions that women face today. From VPs of Fortune 100 companies to entrepreneurs to women just starting their careers, she traces the patterns and themes underlying women's power, choices, love, sex, money, and many other vital topics for working women. Without sugar-coating the facts, preaching, or oversimplifying, she offers solutions and shares the truth about the working world: women's choices are limited, you can't have it all, women do work differently from men and, yes, it is possible to find success amidst all of this and feel good about it. <p> "Finally! A book that exposes the masculine myths about what it takes to be effective in business and helps women reclaim the relational intelligence we have been taught to ignore. A must-read for all women who want to increase their power and influence in the workplace-especially those who are thinking of leaving because they are tired of the corporate gamesmanship that requires splitting themselves into a 'work me' and a 'home me.'"<br> -Joyce K. Fletcher, professor of management, Simmons School of Management, Boston, Massachusetts <p> Order your copy today!

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Seize the opportunity and watch the money roll in <P>Don&#146;t be paralyzed by fear of making mistakes and losing money. Buying a rental house should be one of the safest investments you make, and you already have the skills you need to succeed. You just need to learn how to use them. <P>In How to Succeed and Make Money with Your First Rental House, Douglas Keipper tells the true story of how he overcame his fear of real estate investing and made money on his first rental house. Keipper uses his experience as an example as he walks you step by step through the entire process of buying, renovating, renting, and managing a rental house. And you&#146;ll learn from his mistakes, not your own! Find out how easy it is to supplement your income with the most popular investment vehicle in the country. Let Keipper show you how to: <UL> <LI>Prequalify for low-cost loans</LI> <LI>Connect with the right loan broker, realtor, and subcontractors</LI> <LI>Find the right house at the right price and make a great deal</LI> <LI>Save money on renovations that produce higher rents</LI> <LI>Find and qualify top-quality tenants</LI> <LI>Protect your investment with the right lease and always get paid on time</LI></UL>

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<p>Every college major gives students valuable skills and training, perfect for a wide range of careers. The <i>Great Jobs for Accounting Majors</i> helps you assess your talents and skills for a job, target the perfect career, tailor your job search, present college majors as workplace assets, and much more!</p>

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<p><i>"For anyone who needs to understand different types of life insurance, as well as considerations for purchasing and managing policies, this book should be on your nearby reference shelf. If you've frequently found yourself fumbling around with terminology, such as the differences between variable, universal, and variable universal life (VUL) policies, you'll finally see some light through the haze."</i> - MorningstarAdvisor.com</p> <p>Life insurance doesn't have to be complex or intimidating. Ben Baldwin's completely revised and updated guidebook makes it clear and logical, discussing how to analyze insurance products based on their investment merits and best overall financial returns. This clear, authoritative resource for consumer insurance information covers the pros and cons of Internet purchases, techniques to use capital within a policy, the fixed premium feature, insurance for different stages of life, and the new emergence of "immediate annuities."</p>

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