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Strategic Database Marketing by Arthur M. Hughes (Hardcover - McG...

Strategic Database Marketing by Arthur M. Hughes (Hardcover - McGraw-Hill) Strategic Database Marketing by Arthur M. Hughes (Hardcover - McGraw-Hill)

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Strategic Database Marketing [Used]

Strategic Database Marketing [Used]

The textbook, Strategic Database Marketing, by Arthur Middleton Hughes, available in Hardback. Publi...

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$27.50

 

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Strategic Database Marketing [Used]
The textbook, Strategic Database Marketing, by Arthur Middleton Hughes, available in Hardback. Published by: McGraw-Hill Publishing Company. Edition: 3RD. ISBN10: 007145750X. ISBN13: 9780071457507. Ships directly from the vendor. Not a marketplace or...
$27.50
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Strategic Database Marketing

Strategic Database Marketing

Arthur Hughes is one of the pioneers of modern database marketing. His new book, Strategic Database ...

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$47.45

 

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Strategic Database Marketing
Arthur Hughes is one of the pioneers of modern database marketing. His new book, Strategic Database Marketing , Third Edition, contains the wisdom of twenty years of database marketing experience from scores of companies throughout the US. I can heartil
$47.45
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Web-focused strategies for turning a company's customer list into its most powerful competitive advantage For more than a decade, Strategic Database Marketing has been a popular and authoritative how-to on database marketing, referred to every day by marketing practitioners around the world. Featuring dozens of innovative, workable strategies, it has shown marketers how to profitably manage customer relationships, retain loyalty, increase the incremental profits from each customer in the database, and more. Fast-changing tools and technologies require author and database marketing pioneer Arthur Hughes...

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