Successful Direct Marketing Methods by Bob Stone (Hardcover - McG...

Successful Direct Marketing Methods by Bob Stone (Hardcover - McGraw-Hill) Successful Direct Marketing Methods by Bob Stone (Hardcover - McGraw-Hill)
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  • The book that helps you make the most of the latest marketing techniques Now completely updated and expanded, the new editio... read more
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The book that helps you make the most of the latest marketing techniques.

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The book that helps you make the most of the latest marketing techniques Now completely updated and expanded, the new edition of Successful Direct Marketing Methods belongs on every marketer's bookshelf. This revision covers new topics such as the new objectives of direct marketing; acquisition, loyalty, retention, and win back; the growth of direct marketing in Europe, Asia, and Latin America; telemarketing; and much more.

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