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The Boston Consulting Group on Strategy by Carl W. Stern (Hardcov...

The Boston Consulting Group on Strategy by Carl W. Stern (Hardcover - John Wiley & Sons Inc) The Boston Consulting Group on Strategy by Carl W. Stern (Hardcover - John Wiley & Sons Inc)

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  • For the past 43 years, The Boston Consulting Group (BCG) has been shaping the way business is done all over the world. This ... read more
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The Boston Consulting Group on Strategy: Classic Concepts and New Perspectives

The Boston Consulting Group on Strategy: Classic ...

Author : Condition : New , Publisher : Wiley Year : Pages : 432 EAN : 9780471757221 ISBN : 047175722...

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The Boston Consulting Group on Strategy: Classic Concepts and New Perspectives
Author : Condition : New , Publisher : Wiley Year : Pages : 432 EAN : 9780471757221 ISBN : 0471757225Binding : Hardcover
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For the past 43 years, The Boston Consulting Group (BCG) has been shaping the way business is done all over the world. This book, a compilation of 75 of BCG’s most influential articles and pieces on strategy, is an indispensable source of fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Key topics include market segmentation, performance measurement, resource allocation, and organizational design. New articles for this updated edition include George Stalk on hardball, Michael Silverstein on trading up, and Philip Evans on networks. Senior ...

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