Trade Show and Event Marketing by Ruth Stevens (Hardcover - South...
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- Finally, a comprehensive guide, to trade show and event marketing, for the business marketer who seeks to integrate events i... read more
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![Trade Show and Event Marketing Book [Used]](http://image12.bizrate-images.com/resize?sq=80&uid=1431938414)
Trade Show and Event Marketing Book [Used]
Finally, a comprehensive guide, to trade show and event marketing, for the business marketer who see...
- product
Finally, a comprehensive guide, to trade show and event marketing, for the business marketer who seeks to integrate events into the entire go-to-market strategy and deliver a demonstrable return on investment. Every year, U.S. businesses spend over $20 billion on marketing at trade shows, and another $15 billion on proprietary corporate events. But what are they getting for their money? Even the savviest marketing executives often have a hard time answering that question. With Trade Show and Event Marketing, marketers can turn a budgetary black hole into their greatest lead and income generator. Smart ...
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