Truth, Lies, and Advertising by Jon Steel (Hardcover - Illustrate...
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- Jay Chiat, founder of the prestigious Chiat/Day advertising agency (which created campaigns for the Energizer Bunny and Frui... read more
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Truth, Lies and Advertising : The Art of Account ...
The textbook, Truth, Lies and Advertising : The Art of Account Planning, by Jon Steel, available in ...
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Truth, Lies and Advertising : The Art of Account ...
Author : Condition : New , Publisher : Year : Pages : EAN : ISBN : 0471189626Binding :
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Jay Chiat, founder of the prestigious Chiat/Day advertising agency (which created campaigns for the Energizer Bunny and Fruitopia) called it "The best new-business tool ever invented." A newly defined discipline that combines aspects of four traditionally separate areas of advertising and marketing, account planning is one of the hottest topics in advertising today. This book by account planning pioneer Jon Steel provides advertising professionals and marketers with their first practical look at a tool that is reshaping the ad industry.
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