BIZRATE.COM CHANGES NAME TO SHOPZILLA, WITH MORE STORES AND NEW SEARCH FEATURES

Shopzilla helps consumers become smart shoppers who can find, compare, and buy anything, sold by anyone, anywhere at the best price

Los Angeles, November 16, 2004 - BizRate.com, Inc. changed its corporate name to Shopzilla, Inc. and unveiled Shopzilla (http://shopzilla.com), the Web's most powerful and easiest-to-use shopping search engine, aggregating and organizing more than 25 million products from more than 45,000 stores. The corporate re-branding was done to better position itself as a broad-based shopping site.

U.S. consumer retail spending is greater than a trillion dollar annual business, and Forrester Research estimates that $79 billion of that spending occurs online today. That figure is expected to double over the next six years as more consumers get comfortable using the Internet to shop. With 13.2 million unique visitors per month, Shopzilla, Inc. had already begun to tap the vast potential of the emerging ecommerce market. By combining the largest index of products and stores with the most powerful shopping search technology, and a fun, memorable name, Shopzilla is well-positioned to become the site consumers use to start their online shopping.

"In search, size truly matters because if you can't find it, you can't compare it," said Chuck Davis, president & CEO of Shopzilla, Inc. "Shopzilla focuses on finding any product, including the toughest unique searches, from angora sweaters to zebra tights, since those are the searches which ultimately create consumer loyalty."

In addition to having the most products and stores indexed, Shopzilla's patent-pending shopping search engine makes finding anything a snap. Shopzilla uses ShopRank™, a proprietary algorithm that simultaneously weighs multiple factors, including contextual relevance, price, availability, store ratings, and popularity, to instantly return accurate results. Shopzilla also automatically corrects spelling mistakes, understands weights and measures, and intelligently corrects brand names for the right products.

"We set out to build a platform that could scale orders of magnitude beyond today's best technologies in order to handle the unique demands of indexing, organizing and searching all the world's products and stores," said Farhad Mohit, Chief Product Officer of Shopzilla, Inc. "We have six patents pending on our innovations and are excited about continuing to push the envelope of shopping search for our users."

To make shopping easier and more rewarding this holiday season, Shopzilla is launching with some innovative tools and features:

• SmartChoice: Highlights and makes it easy to find the lowest price from a highly rated BizRate.com certified merchant who has the product in-stock.
• FlexiBrowse: Allows shoppers to adjust attributes when they browse for products to make it easier for them to find exactly what they're looking for.
• Shopzilla List: Enables shoppers to create and save a personalized list of products and merchant links, making it easier for them to compare products from different merchants at their convenience.
• Top Picks: Highlights the most popular, top-rated, and best-priced products.
• Professional reviews of the top selling products help consumers decide between popular choices.
• BizRate offers more than 1 million fresh customer reviews and ratings each month to help consumers buy with confidence.
• Larger images, close-up views, and 360 degree views of popular products give consumers a better view of what they are buying.
• Product demos and videos of popular electronic products guide consumers through the various specifications and features of products they are looking to buy.

About Shopzilla, Inc.

Shopzilla, formerly BizRate.com, is the most powerful and easiest-to-use shopping search site on the Web. With an index of over 25 million products from more than 45,000 stores, Shopzilla uses ShopRank, a proprietary patent-pending algorithm, to help shoppers instantly find virtually anything on sale from anyone, anywhere on the Web at the best price. Shopzilla also features powerful comparison tools and BizRate consumer reviews of stores and products, the Web's largest and most trusted consumer feedback network. Every week Shopzilla prepares millions of shoppers to make smarter, more confident purchases and send them directly to the checkout page of thousands of online merchants. Shopzilla, Inc. also operates the BizRate consumer feedback network and powers shopping search for many of the Web's largest consumer sites including AOL, Lycos, Time Warner's RoadRunner, and many others. Founded in 1996, the Los Angeles-based company is profitable and privately held. For more information, visit www.shopzilla.com, the smarter way to shop.