Ice Cream and Frozen Desserts by Malcolm Stogo (Hardcover - Illus...
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- This guide to the commercial production of ice creams and frozen desserts for retail or wholesale operations covers planning... read more
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Ice Cream and Frozen Desserts: A Commercial Guide ...
Author : Condition : New , Publisher : Year : Pages : EAN : ISBN : 0471153923Binding :
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This guide to the commercial production of ice creams and frozen desserts for retail or wholesale operations covers planning and starting up a business, marketing and merchandising, production and service. Describes everything a retail or wholesale producer needs to know about the frozen dessert business, from the concept and business plan to equipment and its operation, to marketing and merchandising. -- Includes both of the main ice cream production processes -- continuous freezing and batch freezing. -- Contains nearly 500 recipes for ice cream, sorbet, frozen yogurt, and soft-serve products.
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