Mass Media and Politics by Leighley (Paperback - Houghton Mifflin...
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- The author models the discussion of each topic in this text on the social scientific process by asking if theories exists to... read more
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Mass Media and Politics : A Social Science ...
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Mass Media and Politics : A Social Science ...
The textbook, Mass Media and Politics : A Social Science Perspective, by Jan Leighley, available in ...
- product
The author models the discussion of each topic in this text on the social scientific process by asking if theories exists to explain personal observations in politics and the media and if there is evidence to support the theories. End-of-chapter Active Learning exercises provide real-world examples of important concepts and ask students to collect and analyze data from various print and electronic media sources.The text includes an entire chapter on agenda setting-the media's ability to insert issues into public consciousness or increase perceived importance-which illuminates the related concepts ...
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