The HerStyler tourmaline straightener is the easiest way to straighten your hair. Advanced technology creates a lasting style preserves moisture and leaves your hair with a glossy shine. Luxury ionic flat - iron can be used on all types and textures of hair, plates keep hair healthy by reducing hair's exposure to heat. Especially made to create different styles such as straight, wave and curl styles. Why negative ions technology is good for your Hair? Negative ion is a combination of oxygen carrying negative electricity and microscopic moisture particles in the air. Because our hair moves all the time it charges itself with positive ions constantly creating a lot of static positive ions, which make it harder to design and manage its look and flow. Negative ions help freshen and purify the hair and lock in moisture. HerStyler plates emit X6 more negative ions than a regular flat iron, increasing your hair's performance, enhancing your hair control and and make it shine brilliantly. The HerStyler seals shine and moisture into the hair for long lasting, in control style with lustrous sheen. Why tourmaline plates are better for your hair? Tourmaline is a natural source of negative ions. While using HerStyler Tourmaline, the tourmaline plates emit into your hair the highest amount of negative ions which reducing the risk and damage of using a regular flat iron, and increasing the performance to a smoother, shinier and silkier results. Your hair will stay stable for a longer time than ever before.