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    Alterna Caviar Full Body Volume Creme

    Alterna Caviar Full Body Volume Creme

    Free Shipping On $99 Order

    Alterna Caviar Full Body Volume Crème provides long-lasting, allover volume with a natural finish. medium holdboosts hair at the rootsprovides moisture and helps repair damage3 oz.Made in America.JCPenney limits the sale of all salon products and salon... more

    $25.00 $15.99

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    jcpenney

    (5,000+)
    Alterna Caviar Repair RX Instant Recovery Shampoo

    Alterna Caviar Repair RX Instant Recovery Shampoo

    Free Shipping On $99 Order

    Get the ultimate clean for damaged hair while restoring it back to health with this Instant Recovery Shampoo from Alterna Caviar. Its unique strand-building proteins repair and strengthen hair, reducing breakage and preventing frizz. Repeated use of... more

    $32.00

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    jcpenney

    (5,000+)
    Alterna Caviar Clinical Daily Root & Scalp Stimulator

    Alterna Caviar Clinical Daily Root & Scalp Stimulator

    Free Shipping On $99 Order

    This Clinical Daily Root and Scalp Stimulator from from the Alterna Caviar collection is a daily leave-in treatment that helps stimulate the scalp, allowing healthier, thicker-looking hair to surface. This paraben-free formula, consisting of an... more

    $36.00

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    jcpenney

    (5,000+)
    Alterna Caviar Perfect Iron Spray

    Alterna Caviar Perfect Iron Spray

    Free Shipping On $99 Order

    Protect your hair from heat damage with Alterna Caviar Perfect Iron Spray. Repeated exposure to heat tools can damage your hair, but this heat-activated spray helps protect hair from heat up to 450 F. It also locks in your hair's natural moisture to... more

    $28.00

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    jcpenney

    (5,000+)
    Alterna Caviar Extra Hold Hairspray

    Alterna Caviar Extra Hold Hairspray

    Free Shipping On $99 Order

    Alterna Caviar Extra Hold Hairspray provides ultra-firm control while leaving hair soft and silky. no stiffness or flakingfast-drying spray12 oz.Made in America.JCPenney limits the sale of all salon products and salon special purchases to four of any... more

    $28.00

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    jcpenney

    (5,000+)
    Alterna Caviar Blonde Conditioner

    Alterna Caviar Blonde Conditioner

    Free Shipping On $99 Order

    Get the vibrant, reflective shine you want with Alterna Caviar Blonde Conditioner. enhances both color-treated and natural hair colornourishes and hydratesresults in healthier, more youthful looking hairMade in America.JCPenney limits the sale of all... more

    $36.00 $23.99

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    jcpenney

    (5,000+)
    Alterna Caviar Styling Prep

    Alterna Caviar Styling Prep

    Free Shipping On $99 Order

    Get the most out of your styling products when you begin your morning routine with the Alterna Caviar Styling Prep. It not only primes your hair it also helps hydrate and detangle, making styling easier and hair more manageable. primes and preps hair... more

    $28.00 $18.99

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    jcpenney

    (5,000+)
    Alterna Caviar Clinical Daily Detoxifying Shampoo

    Alterna Caviar Clinical Daily Detoxifying Shampoo

    Free Shipping On $99 Order

    Add this detoxifying shampoo from the Alterna Caviar collection to your daily routine and get a thorough clean. It purifies and protects the scalp while preventing DHT buildup, so you're left with strong, healthy hair. cleans and thickens hairgently... more

    $32.00

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    jcpenney

    (5,000+)
    Alterna Caviar Dry Shampoo

    Alterna Caviar Dry Shampoo

    Free Shipping On $99 Order

    This talc-free Alterna Caviar Dry Shampoo is essentially a shower in a bottle. It gently absorbs excess oil, product buildup and other impurities. paraben and sulfate free2.65 oz.Made in America.JCPenney limits the sale of all salon products and salon... more

    $22.00

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    jcpenney

    (5,000+)
    Alterna Caviar Repair RX Micro Bead Masque Conditioner

    Alterna Caviar Repair RX Micro Bead Masque Conditioner

    Free Shipping On $99 Order

    You'll be amazed at the restorative power of the Repair RX Micro Bead Masque Conditioner from the Alterna Caviar collection. An intense treatment designed to repair damaged, torn and broken strands, this masque conditioner strengthens with proteins... more

    $42.00

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    jcpenney

    (5,000+)
    Alterna Caviar Blonde Brightening Mist

    Alterna Caviar Blonde Brightening Mist

    Free Shipping On $99 Order

    Whether you're a natural blonde or a brunette in disguise, you'll love the brightening effect of this Alterna Caviar blonde mist. It helps tone down brassiness while preventing color fade. This paraben- and sulfate-free formula also increases shine and... more

    $28.00 $18.99

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    jcpenney

    (5,000+)
    Alterna Caviar Repair RX Instant Recovery Conditioner

    Alterna Caviar Repair RX Instant Recovery Conditioner

    Free Shipping On $99 Order

    Repeated heat and chemical exposure damages hair over time, but this Alterna Caviar Repair RX Instant Recovery Conditioner helps restore hair back to health. This conditioner strengthens each strand while preventing breakage, thus helping to control... more

    $32.00

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    jcpenney

    (5,000+)
    Alterna Caviar Overnight Hair Rescue

    Alterna Caviar Overnight Hair Rescue

    Free Shipping On $99 Order

    Awake to healthier, more manageable hair. Overnight Hair Rescue goes to work instantly, repairing and revitalizing dry and damaged hair while you sleep. absorbs instantlywon't leave residue on pillow or sheetshelps prevent future breakage3.4 oz.Made in... more

    $38.00

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    jcpenney

    (5,000+)
    Alterna Caviar Experience Kit

    Alterna Caviar Experience Kit

    Free Shipping On $99 Order

    This portable 4-piece set instantly transforms the dull and damaged into silky, strong, radiant hair. Travel-size set includes:1.35 oz. moisture shampoo1.35 oz. moisture conditioner1 oz. overnight hair rescue1.5 oz. working hair sprayMade in... more

    $30.00

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    jcpenney

    (5,000+)
    Alterna Caviar Brightening Blonde Beauty Balm

    Alterna Caviar Brightening Blonde Beauty Balm

    Free Shipping On $99 Order

    This miracle, all-in-one brightening blonde beauty balm is a must-have product for smooth blonde locks. It enhances blonde color tones while highlighting and taming frizz. Plus, the golden micro-prisms add multi-dimensional shine for a healthy, shiny... more

    $28.00 $18.99

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    jcpenney

    (5,000+)
    Alterna Caviar Working Hair Spray

    Alterna Caviar Working Hair Spray

    Free Shipping On $99 Order

    For an ultra-dry, light-medium hold, this brushable hair spray provides progressive control and soft styling. targets aging process at cellular level and infuses hair with Caviar Extract and the latest technologieshelps to minimize visible signs of... more

    $28.00

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    jcpenney

    (5,000+)
    Alterna Caviar 3-Minute Shine Boost

    Alterna Caviar 3-Minute Shine Boost

    Free Shipping On $99 Order

    Alterna Cavair 3-Minute Shine Boost is like lip gloss for your hair. recharges colorgives you an instant blast of radiance5.1 oz.Made in America.JCPenney limits the sale of all salon products and salon special purchases to four of any one item, up to a... more

    $26.00

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    jcpenney

    (5,000+)
    Alterna Caviar Seasilk Oil Gel

    Alterna Caviar Seasilk Oil Gel

    Free Shipping On $99 Order

    Say bye bye to dry hair! This dual-action oil gel can be used as either a leave-in treatment or as a styling product. It adds brilliant shine while hydrating dry, dull hair. Plus, it helps keep the frizzies at bay. dual-action gel can be used as... more

    $28.00 $17.99

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    jcpenney

    (5,000+)
    Alterna Caviar Volume Hair Conditioner

    Alterna Caviar Volume Hair Conditioner

    Free Shipping On $99 Order

    Volume conditioner amplifies hair's ability to achieve continuous lift while adding weightless moisture for lasting volume. targets aging process at cellular level and infuses hair with Caviar Extract and the latest technologieshelps to minimize... more

    $32.00

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    jcpenney

    (5,000+)
    Alterna Caviar Perfect Blowout Creme

    Alterna Caviar Perfect Blowout Creme

    Free Shipping On $99 Order

    Caviar Perfect Blowout Creme by Alterna creates sleek, smooth blowouts with radiant shine. protects from thermal damage3 oz. Made in America.JCPenney limits the sale of all salon products and salon special purchases to four of any one item, up to a... more

    $25.00

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    jcpenney

    (5,000+)
    Alterna Caviar Working Hair Spray

    Alterna Caviar Working Hair Spray

    Free Shipping On $99 Order

    A working hair spray delivers a flexible hold, allowing for easy brushability so you can work your hair until you get the desired results. This humidity-resistant formula also adds fullness and shine for perfectly styled, healthy-looking hair every... more

    $8.00

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    jcpenney

    (5,000+)
    Alterna Bamboo Style Cleanse Extend Dry Shampoo

    Alterna Bamboo Style Cleanse Extend Dry Shampoo

    Free Shipping On $99 Order

    Bamboo Style Cleanse Extend translucent dry shampoo is a virtually translucent dry shampoo spray that absorbs oil, product build-up and impurities to extend the life of your blowout without leaving a powdery residue. hair is left feeling clean and full... more

    $22.00

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    jcpenney

    (5,000+)
    Alterna Bamboo Volume Weightless Whipped Mousse

    Alterna Bamboo Volume Weightless Whipped Mousse

    Free Shipping On $99 Order

    Alterna Bamboo Volume Weightless Whipped Mousse makes hair styling easier than ever. feather-light, long-lasting mousseadds volume, thickness and liftmanageable hair; never stiff or crunchy6 oz.Made in America.JCPenney limits the sale of all salon... more

    $22.00

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    jcpenney

    (5,000+)
    Alterna Bamboo Style Ultra Hold Hair Spray

    Alterna Bamboo Style Ultra Hold Hair Spray

    Free Shipping On $99 Order

    Humidity is the enemy of perfectly styled hair, and this Alterna Bamboo Style Ultra Hold Hair Spray is the antidote. The quick-drying formula provides all-day hold without leaving your hair stiff, and it won't cause flaking. quick dryingprovides... more

    $22.00

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    jcpenney

    (5,000+)
    Alterna Bamboo Color Hold Experience Hair Care Kit

    Alterna Bamboo Color Hold Experience Hair Care Kit

    Free Shipping On $99 Order

    You spend a lot of time and money achieving the perfect hair color, and this 4-piece Color Hold Experience Hair Care kit from Alterna helps protect and retain your color. Enjoy healthy-looking, shiny hair with the use of the included shampoo,... more

    $26.00

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    jcpenney

    (5,000+)
    Alterna Bamboo Style Pin Straight Hair Care Product

    Alterna Bamboo Style Pin Straight Hair Care Product

    Free Shipping On $99 Order

    Perfect for straightening wavy and curly hair, this Alterna balm helps you achieve pin-straight, sleek, shiny hair. It helps tame frizz, adds shine and prolongs the life of your blowout for a chic, super-straight style. thermal protectantsmoothes and... more

    $22.00

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    jcpenney

    (5,000+)
    Alterna Bamboo Color Hold+ Vibrant Color Conditioner - 8.5 oz.

    Alterna Bamboo Color Hold+ Vibrant Color Conditioner - 8.5 oz.

    Free Shipping On $99 Order

    This vibrant color conditioner combines the strengthening power of pure organic bamboo extract with the color-locking, damage-blocking shielding of Kalahari melon extract in a conditioner that infuses hair with nourishing moisture and vital nutrients.... more

    $23.00

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    jcpenney

    (5,000+)
    Alterna Bamboo Color Hold+ Rehab Deep Hydration Masque - 5.1 oz.

    Alterna Bamboo Color Hold+ Rehab Deep Hydration Masque - 5.1 oz.

    Free Shipping On $99 Order

    This rehab deep hydration masque combines the strengthening power of pure organic bamboo extract with the color-locking, damage-blocking shielding of Kalahari melon extract to intensely nourish even severely damaged hair back to health. leaves hair... more

    $25.00

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    jcpenney

    (5,000+)
    Alterna Bamboo Smooth Kendi Dry Oil Micromist - 5 oz.

    Alterna Bamboo Smooth Kendi Dry Oil Micromist - 5 oz.

    Free Shipping On $99 Order

    Alterna s popular smoothing Kendi Dry Oil Mist is now available as a weightless micromist. Ideal for fine hair, this quick-absorbing formula tames flyaways and frizz for a silky, sleek look. provides a weightless satin finishstrengthens hair with... more

    $25.00

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    jcpenney

    (5,000+)
    Alterna Bamboo Frizz-Correcting Styling Lotion

    Alterna Bamboo Frizz-Correcting Styling Lotion

    Free Shipping On $99 Order

    Enjoy a great hair day all day long with Bamboo Smooth Frizz-Correcting Styling Lotion. creates sleek, shiny hairfights frizz and flyaway hair all daystyling lasts longer with less hair damage4 oz.Made in America.JCPenney limits the sale of all salon... more

    $22.00

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    jcpenney

    (5,000+)
    Alterna Bamboo Smooth Kendi Dry Oil Mist

    Alterna Bamboo Smooth Kendi Dry Oil Mist

    Free Shipping On $99 Order

    Protect your hair without weighing it down with the Alterna Bamboo Smooth Kendi Dry Oil Mist. This lightweight, instantly absorbing mist is ideal for fine to medium hair. nourishes and repairs damaged hairuse before styling to protect hair from... more

    $25.00

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    jcpenney

    (5,000+)
    Alterna Bamboo Luminous Shine Conditioner

    Alterna Bamboo Luminous Shine Conditioner

    Free Shipping On $99 Order

    Pamper your hair with the healthful ingredients of Alterna Bamboo Shine Luminous Shine conditioner, made with organic bamboo extract. silky, shiny, vibrant hairdelivers moisture and vital nutrientsfree of parabens and sodium chloride8.5 oz. Made in... more

    $22.00

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    jcpenney

    (5,000+)
    Alterna Bamboo Luminous Shine Shampoo

    Alterna Bamboo Luminous Shine Shampoo

    Free Shipping On $99 Order

    Enjoy healthy hair with a gorgeous sheen with Alterna Bamboo Shine Luminous Shine Shampoo. organic bamboo extract gently cleansmoisturizes for stronger, more radiant hairfree of sulfates and sodium chloride8.5 oz.Made in America.JCPenney limits the... more

    $22.00

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    jcpenney

    (5,000+)
    Alterna Bamboo Volume Plumping Strand Expand

    Alterna Bamboo Volume Plumping Strand Expand

    Free Shipping On $99 Order

    Give your hair a thicker, fuller look with Alterna Bamboo Volume Plumping Strand Expand. lightweight, easy-to-use lotioninstantly plumps every strand of hairadds strength and body4.2 oz.Made in America.JCPenney limits the sale of all salon products and... more

    $22.00

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    jcpenney

    (5,000+)
    Alterna Bamboo Style Form Sculpting Clay

    Alterna Bamboo Style Form Sculpting Clay

    Free Shipping On $99 Order

    Add texture and definition to a piecey hairstyle with this sculpting clay from the Alterna Bamboo collection. It provides a strong hold with a soft, matte finish. ultra holdprovides definition and texturetouchable matte finishfree of parabens,... more

    $22.00

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    jcpenney

    (5,000+)
    Alterna Bamboo Style Clarifying Shampoo

    Alterna Bamboo Style Clarifying Shampoo

    Free Shipping On $99 Order

    Restore your hair to its natural shine and brilliance with Alterna Bamboo Style Clarifying Shampoo. It rids your hair of all kinds of product and environmental buildup, leaving you with clean, healthy hair. gently detoxifies hair and removes product... more

    $22.00

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    jcpenney

    (5,000+)
    Alterna Bamboo Shine Experience Hair Care Kit

    Alterna Bamboo Shine Experience Hair Care Kit

    Free Shipping On $99 Order

    Product buildup can cause dull, lackluster hair. Restore your hair's natural brilliance and shine with this 4-piece Alterna Bamboo Shine Experience Hair Care Kit. Including shampoo, conditioner, a brilliance cream and shine mist, this kit offers... more

    $26.00

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    jcpenney

    (5,000+)
    Alterna Bamboo Smooth Anti-Frizz Conditioner

    Alterna Bamboo Smooth Anti-Frizz Conditioner

    Free Shipping On $99 Order

    Alterna Bamboo Smooth Anti-Frizz Conditioner makes it easy to tame your hair with the gentle strength of organic bamboo extract. nutrient-rich formula is ultra moisturizingfortifies and hydrates for sleek, shiny hairtames split ends and banishes... more

    $22.00

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    jcpenney

    (5,000+)
    Alterna Bamboo Smooth Kendi Pure Treatment Oil

    Alterna Bamboo Smooth Kendi Pure Treatment Oil

    Free Shipping On $99 Order

    Give your hair a boost with Alterna Bamboo Smooth Kendi Pure Treatment Oil. Instantly absorbing Kendi oil with strengthening Organic Bamboo Extract is ideal for medium to coarse hair. nourishes and repairs damaged hairuse before styling to protect hair... more

    $25.00

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    jcpenney

    (5,000+)
    Alterna Bamboo Shine Luminous Shine Mist

    Alterna Bamboo Shine Luminous Shine Mist

    Free Shipping On $99 Order

    The Alterna Bamboo Shine Luminous Shine Mist helps your hair look positively radiant. weightless finishing mist for any hair typeadds sheer, mirror-like shineorganic bamboo extract helps nourish hair4 oz.Made in America.JCPenney limits the sale of all... more

    $24.00

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    jcpenney

    (5,000+)

    More information about Hair Care

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