Advertising self help books in Self Help Books

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A McGraw-Hill Advertising Classic

A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time.

First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.

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Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on establishing credibility and implementing a slow PR build. (Business & Finance)

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Deals on Advertising self help books in Self Help Books. Visit BizRate to find the best deals on Self Help Books. See which Books & Magazines stores have the Advertising self help books that you want. Read reviews on Books & Magazines merchants and buy with confidence. Find savings on A Technique for Producing Ideas by James Webb Young (Paperback - McGraw-Hill) - La Caida De La Publicidad Y El Auge De Las Relaciones Publicas by Al Ries (Hardcover - Empresa Activ.