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Filled with expert advice that is sure to send sales soaring, this complete guide to creative advertising and promotion includes dozens of templates and worksheets, plus examples of ads, direct mail pieces, and press releases. Two-color illustrations throughout.

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The rip-roaring twenties Prohibition made liquor illegal but all the more fun to drink. Speak easies, luxury cars, women's liberation, and a booming economy kept the country's mood on the up-and-up.

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