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Marketing of Agricultural Products by Richard L. Kohls (Hardcover - Subsequent)
 

Marketing of Agricultural Products by Ri...

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Marketing of Agricultural Products by Richard L. Kohls (Hardcover - Subsequent)

Now in its ninth edition, Marketing of Agricultural Products by Kohls and Uhl, is still the best in its field. Geared towards readers with little or no experience, this text strikes a balanced treatment between the facts, principles, and values involved in food marketing. It blends economic, marketing, and institutional approaches to provide the foundation needed by today's readers.

SOME OF THE NEW FEATURES OF THIS EDITION ARE:

  • New mini-cases dramatizing food marketing situations and problems.
    • Assist readers in understanding and appreciating the real world of food marketing problem solving.
  • New treatment of contemporary issues in food marketing, such as biotechnology, direct farmer marketing, and risk management.
    • Helps readers understand how these new trends and developments affect food marketing.
  • Special attention is given to the growing role of the Internet in the food industry.
    • Assists readers in learning about and accessing on-line, the most recent food marketing studies, data sources, and websites.

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$40
The Wikipedia Revolution by Andrew Lih (Hardcover - Hyperion Books)
 

The Wikipedia Revolution by Andrew Lih (...

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The Wikipedia Revolution by Andrew Lih (Hardcover - Hyperion Books)
Traces the inside story of the popular Internet open-source encyclopedia, from its inception in 2001 through its immense growth, in an account that examines the relevance of the site as a global community and symbol of cultural collaboration. 60,000 first printing.

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The New Way Things Work by David Macaulay (Hardcover - Revised; Subsequent)
 

The New Way Things Work by David Macaula...

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The New Way Things Work by David Macaulay (Hardcover - Revised; Subsequent)
Caldecott Medalist David Macaulay demystifies the digital age and steers readers successfully into the 21st century, in this completely updated and expanded edition of his bestselling "The Way Things Work". Full color.

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$11
Animal, Vegetable, Miracle by Barbara Kingsolver (Paperback - Reprint)
 

Animal, Vegetable, Miracle by Barbara Ki...

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Animal, Vegetable, Miracle by Barbara Kingsolver (Paperback - Reprint)
The National Humanities Medal-winning author of The Poisonwood Bible follows the author's family's efforts to live on locally and home-grown foods, an endeavor through which they learned lighthearted truths about food production and the connection between health and diet. Reprint. 250,000 first printing.

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$8
From Sun Tzu to Xbox by Ed Halter (Paperback - Public Affairs)
 

From Sun Tzu to Xbox by Ed Halter (Paper...

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From Sun Tzu to Xbox by Ed Halter (Paperback - Public Affairs)
A history of the relationship between games and military culture traces gaming's origins in ancient civilizations and rise in the modern world, in an account that covers such topics as nineteenth-century Kriegspiel, the development of computers during World War II, and the invention of video games by Department of Defense-funded scientists. Original.

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The Great Zapruder Film Hoax by James H. Fetzer (Paperback - Open Court Pub Co)
 

The Great Zapruder Film Hoax by James H....

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The Great Zapruder Film Hoax by James H. Fetzer (Paperback - Open Court Pub Co)
Persuasively written, this thorough analysis of one of the great "documents" of the Kennedy assassination challenges the role of the Zapruder film--a twenty-seven-second home video capturing JFK's final moments of life--in debunking the Warren Commission Report by identifying "doctoring" in the film. Original.

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$16
Living on the Fault Line by Geoffrey A. Moore (Hardcover - Revised)
 

Living on the Fault Line by Geoffrey A. ...

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Living on the Fault Line by Geoffrey A. Moore (Hardcover - Revised)

The fault line -- that dangerous, unstable seam in the economy where powerful innovations and savage competition meet and create market-shattering tremors. Every company lives on it; no manager can control it.

In the original edition of Living on the Fault Line, Geoffrey Moore presented a compelling argument for using shareholder value (or share price) as the key driver in management decisions. Moore now revisits his argument in the post-Internet bubble world, proving that the methods he espouses are more germane than ever and showing companies how to use them to survive and thrive in today's demanding economy.

Extending the themes of Crossing the Chasm and Inside the Tornado, his first two books on the dynamics of the high-tech markets, Moore shows why sensitivity to stock price is the single most important lever for managing in the future, both as a leading indicator of shifts in competitive advantage and as an employee motivator for making necessary changes in organizations heretofore impervious to change.

This revised and updated edition includes:

  • A deeper emphasis on core versus context, which has emerged as the key distinction in allocating resources to improve shareholder value
  • A new Competitive Advantage Grid that will aid managers in achieving and sustaining competitive advantage, the most important component in managing for shareholder value
  • An expanded Value Discipline Model as it relates to the Competitive Advantage Grid
  • Analysis of the powerful new trend toward core/context analysis and outsourcing production duties
  • Updated models of organizational change for each stage of market development

As disruptive forces continue to buffet the marketplace and rattle the staid practices of the past, Moore offers a brilliant set of navigational tools to help meet today's most compelling management challenges.

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$3
Fire Service Instructor by Jeffery Lindsey (Paperback - Prentice Hall)
 

Fire Service Instructor by Jeffery Linds...

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Fire Service Instructor by Jeffery Lindsey (Paperback - Prentice Hall)

Written specifically for the fire service, this book features educational theory that is presented in a practical manner. Whether you're an aspiring instructor or have been teaching for years, it will provide you with the background, knowledge, and tools you need to become an informed instructor.

  • Ideas for developing your own curriculum
  • Case studies and real-life examples taken from the author's own experience as an instructor in the fire service
  • Easily accessible resources, including contact information for national and international fire associations, professional organizations, periodicals, and Internet links

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$35
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