Marketing of Agricultural Products by Richard L. Kohls (Hardcover...
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- Now in its ninth edition, Marketing of Agricultural Products by Kohls and Uhl, is still the best in its field. Geared towar... read more
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Marketing of Agricultural Products
Now in its ninth edition,Marketing of Agricultural Productsby Kohls and Uhl, is still the best in it...
- product
Now in its ninth edition, Marketing of Agricultural Products by Kohls and Uhl, is still the best in its field. Geared towards readers with little or no experience, this text strikes a balanced treatment between the facts, principles, and values involved in food marketing. It blends economic, marketing, and institutional approaches to provide the foundation needed by today's readers. SOME OF THE NEW FEATURES OF THIS EDITION ARE: New mini-cases dramatizing food marketing situations and problems. Assist readers in understanding and appreciating the real world of food marketing problem solving. New t...