Prepare yourself for whipping sea spray and tough competition with the Citizen Sailhawk men's analog/digital watch, an official watch of the America's Cup Stars and Stripes sailing team. It features a stainless steel watch case and bracelet band, and it's topped with a rotating elapsed time bezel made of lightweight titanium. And thanks to the solar-powered Eco-Drive, it will never need a battery change. One of the world's largest watch makers, the Citizen Watch Company was founded in 1924 in Japan from its beginnings as the Shokosha Watch Research Institute. The first watch released by the company was named "CITIZEN" and its name was selected so that it would be "close to the hearts of people everywhere." Today, Citizen is recognized as a worldwide leader in advanced timepiece technology, from the world's slimmest LCD watch to the first voice recognition watch to the world's first professional dive watch with an electronic depth sensor. Citizen was also the first to sell watches made with titanium in the world, which is not only light and durable but also non-allergenic (as stainless steel can be to some wearers). Most recently, Citizen has released watches powered by its Eco-Drive, which runs continuously in any kind of natural light or artificial light for a lifetime of use without changing a battery.