Unpretentious with simple, clear lines, the Rado Sintra women's watch (model R13578712) dazzles nonetheless with a bezel encrusted with a total of 44 tiny diamonds. Made of high-tech ceramics, this fashionable watch is also amazingly durable and virtually scratch-proof. The ceramic case and bracelet form a unified whole that hugs the wrist as snugly as if molded to it and follows the your every movement. Delightfully demure, the platinum-tone, square-shaped case measures 22mm wide (0.87 inches) and it frames the black dial with two rows of diamonds on each side of the bezel. The spare dial features tiny silver hands and is further accented with four diamonds at the quarter hour marks. The platinum ceramic bracelet features wide single links that taper from the case and is joined by a titanium push-button clasp. Other features include a scratch-resistant sapphire crystal, ultra-precise Swiss quartz analog movement, and water resistance to 30 meters (100 feet). Founded in Switzerland in 1917, Rado didn't come to prominence until 1962 when the company released the DiaStar--the first watch to be made from scratch-proof hard metal. While other companies use conventional materials like gold, brass or steel, Rado uses ultra-durable materials such as sapphire crystal and high-tech ceramics that had been used in the development of the space shuttle. In 1996, Rado made watch history again presenting with the DiaStar Concept 1--the first watch made from polycrystalline diamond (PCD), a material that has the same hardness as natural diamond. Accuracy, high performance, and lasting value are key to the Rado philosophy--a perfect match to the unique design found throughout the company's timepiece collections.