The spearhead of the TAG Heuer spirit, the “Kirum” (Ultimate sportswatch) launched in 1997, prefigures the sports watch of the future. With its uncompromising elegance, an innovative concept and pure line, this extraordinary watch signed by designer Jörg Hysek is the ultimate herald of the values that are taking shape. With “Kirium” TAG Heuer launched the sports watch into the third millennium. Powerful, prestigious, with ultimate precision. The Professional Sports Watches exemplify all of the brand values and capture the essence of the TAG Heuer spirit of sport.