From TAG Heuer's Alter Ego collection comes this stylish modern dress watch in 18 karat yellow gold. The beautifully contoured solid gold case frames a perfectly round mother-of-pearl dial with slender gold hands. A highly scratch-resistant sapphire crystal caps the dial, and a unique off-center crown at the four o'clock position allows easy handling and gives the watch a distinctive silhouette. A white leather strap, finished with a tang buckle, completes the look. This watch offers precise Swiss quartz movement and is rated water resistant to 100 meters. TAG Heuer traces its roots to the Swiss village of St-Imier where, in 1860, watchmaker Edouard Heuer opened his first shop. His vision was to create remarkable timepieces that pushed the envelope of innovation and precision. The company's reputation grew and Heuer's first patent for a chronograph mechanism in 1882 was followed by a long list of achievements: the first stopwatch accurate to 1/100 of a second, the first dashboard stopwatch for race cars, the first miniature electronic timekeeping device accurate to 1/1000th of a second, and the first automatic movement with a microrotor, to name just a few. Heuer's reputation for gold-standard precision earned the company the privilege of providing official timing services for a number of world-class competitive sporting events, including the Olympic Games, the FIS Ski World Cup, and the FIA Formula 1 World Championships. To this day, TAG Heuer maintains a close association with the world of competitive sports and enjoys a devoted following among sports celebrities and enthusiasts. In 1985, Heuer joined the TAG (Techniques D'Avant-Garde) group, and the TAG Heuer name and logo were created. Now one of the most recognized and sought-after watch brands in the world, TAG Heuer continues its reputation of innovative design and technological excellence.
